GEICO
AEO Outreach Manager
New York City, NY, USA · Senior
No sponsorship$110k-$172kDetected 8 hours ago
LLMsRAGAgentic AIProject ManagementSEOContent MarketingVendor ManagementCommunicationCollaborationMentoringAdaptability
Stay score
odds of building a lasting career here
57Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →Community outcomes
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About the role
- When you join our company, we want you to feel valued, supported, and proud to work here.
- In this role y ou will secure third-party brand mentions, authoritative source placements, and knowledge-graph records that large language models draw on when they decide which insurer to recommend.
- Your mandate is to make GEICO the best-represented, most consistently described, and most frequently cited auto and commercial insurer across that external ecosystem.
Responsibilities
- Consensus & Community Presence: Build and maintain accurate GEICO representation in the community sources answer engines weight heavily, including Reddit, Quora, and industry forums.
- Collaborative Content Seeding: Partner with community outreach and publisher networks to place clear, factual, structured information where AI systems look for agreement across sources.
- Develop the assets, data points, and proof points that make GEICO the easiest insurer to cite accurately.
- Knowledge Graph Management: Own the accuracy of GEICO's presence in structured knowledge sources that feed model grounding, including Wikidata, business databases, and profile records. Resolve conflicting or outdated entity data at the source.
- Build recurring readouts that connect outreach activity to measurable movement in AI visibility and deliver findings-forward reporting to senior leadership.
- Competitive Intelligence: Continuously analyze which external sources competitors are winning citations from, diagnose why, and translate those findings into a prioritized outreach roadmap designed to displace them.
- Vendor & Agency Management: Manage outreach agency partners, including scope definition, quality standards, source-quality guardrails, performance review, and budget tracking against pr ogram outcomes.
- Cross-Functional Collaboration: Partner with SEO, Content Strategy, Brand, Legal, Product, and Corporate Communications so that outreach targets reinforce broader organic and brand priorities rather than operating as a standalone channel.
- Process & Playbook Development: Build the repeatable infrastructure of the discipline: source qualification criteria, pitch frameworks, outreach tracking, escalation paths, and documented standards that allow the program to scale beyond a single practitioner.
- AEO & AI Search Knowledge: Working understanding of how large language models retrieve, ground, and cite sources, including retrieval-augmented generation, citation behavior across ChatGPT, Perplexity, Gemini, and Google AI Overviews, and why off-site consensus drives AI visibility.
Requirements
- Experience with AI visibility measurement platforms such as Profound, alongside Google Search Console and GA4.
Compensation
- $109,675.00 - $172,200.00 The above annual salary range is a general guideline.
- Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate.
- Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
Company info
- Protecting customers through life's twists and turns with innovation and integrity.
- Great Careers: Personalized development programs, mentorship, and certification assistance.
- Great Culture: Inclusive and collaborative culture rooted in shared success.
- Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
- The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law.
- GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
- GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company.
- This applies to all applicants and associates.
- GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability.
- We do not condone or tolerate an atmosphere of intimidation or harassment.
- We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
Visa & Work Authorization
- At this time, GEICO will not sponsor a new applicant for employment authorization for this position
This listing is sourced directly from GEICO's careers page and normalized into a canonical job model.