Instructure

Manager Marketing, Customer Marketing NORAM K-12

US-REMOTE · Full-time

Sponsorship not specifiedDetected 71 days ago

SalesforceMarketoCustomer SuccessCommunicationCollaboration

About the role

Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
You'll play a key role in shaping and supporting cross-sell, partnering closely with our ABM Manager and Marketing Managers to align on strategy and execution.
Run integrated campaigns (digital + field + events) Execute campaigns that combine digital marketing with customer events, webinars, and field programs to increase engagement and product adoption.

Drive adoption and customer value
Build lifecycle and engagement strategies that reduce churn risk and support renewal, working closely with Customer Success and Renewals teams.
Develop scalable customer programs
Partner on expansion strategy
Collaborate with ABM and Marketing Managers to support cross-sell efforts, contributing insights, segmentation, and program support to drive expansion opportunities.
Experience building and scaling customer lifecycle programs
Ability to partner cross-functionally with Customer Success, Sales, and Marketing
Experience working with product usage data to drive marketing programs
A culture rooted in inclusivity, support, and meaningful connection

Hands-on experience with marketing automation and customer data tools (Marketo, Salesforce, Gainsight, etc.)

Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

Flexible work culture.
Generous time off, including local holidays and our annual "Dim the Lights" period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
Design and execute programs that increase product usage, engagement, and customer health across our K-12 customer base.
We offer competitive, meaningful benefits in every country where we operate.

Create repeatable, data-driven programs using digital campaigns, customer communications, and targeted initiatives that reach customers at the right time with the right message.

This listing is sourced directly from Instructure's careers page and normalized into a canonical job model.