Goodfire
Demand Generation Lead
San Francisco, CA
Sponsorship not specified$200k-$375kDetected 99 days ago
Machine LearningOutbound SalesResearch
About the role
- They don't respond to generic outbound or played-out playbooks.
Responsibilities
- Build and own a highly personalized demand generation engine: design, execute, and optimize programs across outbound, strategic events, social, and high value content that excites frontier model builders before their very first call
- Construct highly targeted outreach: use product signals, research engagement, event attendance, and market intelligence to build precise prospect lists and tailor messaging to technical buyers
- Build the infrastructure: stand up the tools, workflows, and reporting needed to run a data-driven demand generation function
- Demonstrated ability to build pipeline selling to technical or research-oriented buyers.
- Goodfire is a research company using interpretability to understand, learn from, and design AI systems.
- design, execute, and optimize programs across outbound, strategic events, social, and high value content that excites frontier model builders before their very first call
- use product signals, research engagement, event attendance, and market intelligence to build precise prospect lists and tailor messaging to technical buyers
Requirements
- Experience designing and running multi-channel campaigns - outbound, events, ABM, paid, content - and measuring their impact on pipeline and revenue.
- Comfort operating in ambiguity - our market is new, our buyers are novel, and the playbook doesn't exist yet.
- Required experience
Nice to have
- Experience as an early demand gen or growth hire at a high-growth startup, where you built the function from scratch.
- Familiarity with selling to AI/ML teams, research organizations, or deeply technical enterprise buyers.
- Experience using product-led growth signals or community engagement data to identify high-intent prospects.
- Put mission and team first
- We trust each other, deeply care about the success of the organization, and choose to put our team above ourselves.
- Improve constantly
- We proactively critique ourselves and others in a kind and thoughtful way that translates to practical improvements in the organization.
- Take ownership and initiative
Compensation
- The expected salary range for this position is $200,000 - $375,000 USD.
Benefits
- This role offers market competitive salary, equity, and competitive benefits.
Company info
- Our mission is to build the next generation of safe and powerful AI-not by scaling alone, but by understanding the intelligence we're building.
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This listing is sourced directly from Goodfire's careers page and normalized into a canonical job model.