RealPage Inc.
Senior Product Marketing Manager
Richardson, TX, US · Senior
Sponsorship not specified$147k-$161kDetected 1 day ago
Product ManagementProject ManagementBusiness DevelopmentCustomer SuccessCommunicationPublic Speaking
About the role
- Experience marketing software solutions in multifamily property management segment including IoT automation, mobile access, and Wi-Fi technologies;
Responsibilities
- Responsible for the messaging and go-to-market of RealPage's property operations team focused on Smart Building technology solutions, utility and sustainability management in the multifamily real estate industry.
- Create compelling product messaging, planning, and executing go-to-market programs, and educate and enable internal teams on new products and capabilities.
- As the expert on IoT automation, mobile access and Wi-Fi connections that transform buildings into intelligent communities - use that knowledge to empower the Product, Marketing and Sales teams as we drive adoption and expansion of our solutions.
- This role will focus on multiple personas including property management companies, property owners and operators, community residents and technology partners enable connected communities.
- The PMM will focus on multiple personas including property management companies, property owners, investors and operators, and technology partners who support the unique challenges of energy usage, reporting and conservation.
- Drive clarity around market trends, customer needs, and industry best practices.
- Develop succinct, compelling, and differentiated product messaging, supported by measurable proof points.
- Define, evaluate, and support pricing and packaging recommendations to ensure market competitiveness, and appropriate margin and business sustainability.
- Develop and deliver high-impact assets such as presentations, case studies, battlecards, videos, web pages, customer FAQs, competitive positioning, etc.
- Serve as an expert on utility management and sustainability solutions - using knowledge of utility billing, submetering, sustainability analytics and energy reporting to empower the Product, Marketing and Sales teams as we drive adoption and expansion of our solutions.
Requirements
- Identify and prioritize product capabilities required to address market needs.
Skills
- Remote work permitted.
- Pay Range USD $147,487.00 - USD $161,300.00 /Yr.
Compensation
- USD $147,487.00 - USD $161,300.00 /Yr.
Company info
- RealPage, Inc.
- Help define, plan, and execute go-to-market for a set of integrated products, in coordinated partnership with Product Management, Marketing and Business Development / Sales teams.
- Gather, analyze, and synthesize data to define buyer segments and business value.
- Provide an informed point of view and deliverables articulating where competition is headed or will emerge, and how to win at an individual product and competitor level.
- Blueprint the buyer's journey and personas, and map decisions/information needs at each stage.
- Serve as a subject matter expert on your products and buyers in support of marketing and sales programs.
- Qualifications The position requires a Bachelor's degree in Marketing, Business, Engineering Management, Computer Science, Information Science, or a related field and five (5) years of experience in the job offered or an acceptable alternate occupation.
- The position requires experience with the following
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