Realtor.com Careers
Sr. Digital Marketing Manager, Website Optimization and Demand Generation
Austin, Texas, United States · Senior
Sponsorship not specifiedDetected 34 days ago
Data AnalysisData VisualizationLLMsA/B TestingSEOContent MarketingSalesforceGoogle AnalyticsCRMCustomer SupportWordPressLeadershipCommunicationCollaborationProblem Solving
About the role
- 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home.
- Digital Marketing Manager to join our Client Marketing team.
- This role is focused on high-intent traffic acquisition, onsite conversion rate optimization, website performance, and pipeline growth.
Responsibilities
- Strategic Planning & Execution: Develop and implement comprehensive digital marketing strategies to drive conversion optimization and pipeline growth through the marketing website.
- Cross-functional Collaboration: Mobilize and lead cross-functional teams including design, content, data analytics, engineering, and sales to ensure successful execution of marketing initiatives and optimization efforts.
- Maintain clear communication channels and align teams around shared goals.
- Testing, Iteration & Optimization: Lead continuous A/B testing and other experimentation to optimize customer engagement, conversions, and marketing efforts across the marketing website.
- Develop personalized, targeted campaigns to engage agents, brokers, lenders, and other real estate professionals.
- Analyze data and leverage insights - including organic search performance and content engagement metrics - to drive future strategies and ensure alignment with business objectives.
- Use generative AI to support content development, personalization, and website optimization across the marketing website and its connected experiences.
- Develop and implement comprehensive digital marketing strategies to drive conversion optimization and pipeline growth through the marketing website.
- Mobilize and lead cross-functional teams including design, content, data analytics, engineering, and sales to ensure successful execution of marketing initiatives and optimization efforts.
Requirements
- Highly innovative, with a bias for action and the ability to execute quickly while adapting to change.
- Strong problem-solving skills, with the ability to think strategically while remaining focused on tactical execution.
- Excellent communication and leadership skills with the ability to inspire cross-functional teams.
- Bachelor's degree or equivalent experience
- 8+ years of experience in website optimization strategy with a proven track record of driving revenue growth and client engagement.
- Expertise in demand generation and online conversion strategies.
- Strong analytical and data-driven mindset, with the ability to interpret performance metrics and adjust strategies accordingly.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., WordPress, Knotch, Optimizely, Tableau, Amplitude, Google Analytics, Salesforce, or similar).
- Experience engaging with cross-functional teams and collaborating with multiple stakeholders to implement strategies.
- Strong background in website optimization, conversion rate optimization (CRO), and driving measurable improvements in traffic quality and conversion.
- Deep understanding of CRO best practices, SEO, content strategy, and optimizing web experiences for high-intent audiences.
- Who You Are:
- Self-motivated, detail-oriented, and able to handle multiple projects simultaneously in a fast-paced environment.
- Excited about joining and in-office team with a bias for collaboration
Nice to have
- Previous experience in real estate, SaaS, or a similar high-growth tech company.
- Familiarity with online chat platforms and customer engagement tools.
Skills
- Recognized as the No.
- Proactively identify new opportunities to innovate in digital marketing.
- Demonstrate a bias for action to test new tactics, tools, and technologies to stay ahead of industry trends.
- Leverage AI tools to enhance marketing website performance, streamline workflows, and accelerate campaign execution.
Benefits
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Tuition Reimbursement program for degreed and non-degreed programs
- Student Debt Retirement Savings Match program
- Realtor.com is committed to investing in the health and wellbeing of our employees and their families.
Company info
- For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
Apply directly at Realtor.com Careers →Create a free account for alerts like thisView Realtor.com Careers immigration profile
This listing is sourced directly from Realtor.com Careers's careers page and normalized into a canonical job model.