Airbnb
Senior Social Manager, Instagram
San Francisco, United States · Senior
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odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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Green-card filing pattern in this occupation
Green-card follow-through: 80%
Files H-1B transfers
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About the role
- Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe.
- Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
- It's where travel, culture, and belonging come to life - not as a point of sale, but as something people choose to spend time with.
Responsibilities
- Ideate, conceptualise, and create Instagram-native content for Airbnb's owned channel across Reels, Carousels, and Stories
- Partner closely with internal teams and external creators to develop original content designed specifically for the platform
- Maintain a deep and constantly evolving understanding of Instagram trends, formats, algorithm dynamics, and audience behavior
- Develop original, repeatable content frameworks that move beyond trend participation and build a coherent, evolving brand narrative
- Own accurate, timely publishing and real-time community engagement on Instagram
- Partner with analytics teams to measure impact, extract insights, and continuously refine strategy and creative output
- Bring a strong editorial point of view and a clear sense of taste across content, design, and storytelling
- Understand how content performs on Instagram - and can articulate why and be the voice to influence how we show up on the platform
Compensation
- $139,000 - $163,000 USD
- We'll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the interview process.
Company info
- The Difference You Will Make We're looking for someone who understands Instagram at a deep, almost instinctive level - not just how it works, but how to win at it.
- We strive to also provide a disability inclusive application and interview process.
- Pay Range $139,000 - $163,000 USD Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities.
Equal opportunity
- If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
This listing is sourced directly from Airbnb's careers page and normalized into a canonical job model.