SharkNinja

SharkNinja

VP, Global Social Strategy & Analytics

Needham, MA, United States · Vp

Sponsorship not specified$235k-$300kDetected 20 hours ago
SQLMarketing AnalyticsCadenceLeadershipCommunication

Stay score

odds of building a lasting career here

61Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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H-1B wage level

the lottery is wage-weighted — each level is one more entry

Level IV · 4×
Level I$65,3951 entry
Level II$87,5062 entries
Level III$109,6163 entries
Level IV$131,7264 entries

This range already reaches Level IV — the maximum four lottery entries.

DOL prevailing wage, 2026-27 wage year · Market Research Analysts and Marketing Specialists (13-1161) · Boston-Cambridge-Newton, MA-NH. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.

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About the role

  • Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
  • We're not waiting for the future; we're creating it.
  • If you believe the best way to do your job hasn't been invented yet, you'll fit right in.

Responsibilities

  • Own the Global Social measurement framework, including KPI definitions, reporting cadence, platform benchmarks, and a certified metric layer for dashboards, executive reporting, and AI-assisted insight generation across TikTok, Instagram, YouTube, Facebook, X, and Pinterest.
  • Shape the social analytics tool and data ecosystem in partnership with Analytics, Enterprise Data, and IT, ensuring the function has the right listening, reporting, dashboarding, taxonomy, data quality, and governance standards to support fast, confident decision-making.
  • Lead measurement design beyond standard reporting, including creative testing, paid amplification learnings, brand lift inputs, and approaches to better understand incrementality where data allows.
  • Partner with Marketing Analytics to connect platform-level social data to business KPIs, including revenue, POS, share, NPD performance, brand lift, and commercial impact, while ensuring the methodology is clear and consistent.
  • Build, lead, and develop a high-performing social intelligence and analytics team responsible for reporting, insight generation, ad hoc analysis, listening, tool administration, and continuous improvement of the measurement operating model.
  • Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of.
  • We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.

Requirements

  • Social media SME first, with deep platform expertise across TikTok, Instagram, YouTube, Facebook, X, Pinterest, influencer, earned, paid, organic, creator, and community ecosystems.
  • Experience creating or governing metric definitions, data dictionaries, taxonomy, or reporting standards across teams or regions.
  • Strong executive communication skills, with the ability to translate complex platform and performance signals into clear, decisive recommendations.
  • 12+ years in social media, social strategy, social analytics, measurement, platform intelligence, or data strategy, with senior leadership experience building or scaling a global function, operating model, team, or KPI framework.
  • Platform-side experience welcomed, particularly in data, product, partnerships, or measurement roles at TikTok, Meta, Pinterest, YouTube, or similar platforms.
  • Strong data fluency, including the ability to query platform and BI data directly, understand data models, and work effectively with Enterprise Data, IT, or analytics engineering partners. Advanced SQL or similar technical experience preferred, but not required if the candidate has strong data product ownership experience.
  • Experience creating or governing metric definitions, data dictionaries, taxonomy, or reporting standards across teams or regions. Comfortable specifying requirements to a central data or engineering team rather than building a parallel technical stack.
  • Working fluency with AI and automation tools for reporting, anomaly detection, trend identification, and predictive analytics, with a clear understanding of accuracy standards, human review, and escalation paths when outputs are incomplete or incorrect.
  • Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
  • The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Nice to have

  • Advanced SQL or similar technical experience preferred, but not required if the candidate has strong data product ownership experience.
  • CPG, DTC, retail, consumer electronics, platform, or agency-side experience preferred.

Compensation

  • $235,300 - $300,000 USD
  • The annual salary range for this position is displayed below.
  • Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Benefits

  • We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
  • We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible.
  • At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success.
  • With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Company info

  • SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
  • AI at SharkNinja
  • At SharkNinja, we're building an AI-native culture. We're not waiting for the future
  • we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
  • Define the social data requirements and taxonomy across campaigns, creators, assets, markets, accounts, audiences, and posts so performance can be consistently understood, compared, and acted on across regions.
  • Champion AI adoption within the social measurement function, using agents and automation to reduce manual reporting, flag anomalies, identify emerging trends, and surface actionable insights faster, while maintaining clear ownership, accuracy standards, and human review for executive-facing output.
  • Serve as the definitive social platform expert, staying ahead of algorithm shifts, new formats, platform-native analytics tools, creator behavior, and content mechanics, and translating those signals into actionable guidance for content, creative, creator, paid, and regional teams.
  • Translate performance data into a clear point of view for executive audiences, supporting Social Signal Engine workstream reporting across viral velocity, full-funnel activation, creative performance, and influencer impact.
  • Life At SharkNinja

Equal opportunity

  • If you require a reasonable accommodation to participate in the job application or interv
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This listing is sourced directly from SharkNinja's careers page and normalized into a canonical job model.