Smalls

SVP, Marketing

Remote US · Exec

Sponsorship not specified$60k-$90kDetected 160 days ago

AlgorithmsA/B TestingBrand StrategyAccount ManagementCadenceLeadership

About the role

Smalls is a premium cat food company scaling toward $300M in revenue across DTC, e-tail (Amazon, Chewy), and a rapidly expanding retail footprint.
CREATIVE PARTNERSHIP & MARKET POSITIONING - Come to the table with a strong point of view on market positioning - who our customer is, what stories resonate with them, and why.
The right candidate sees this as a feature, not a limitation. - Architect and continuously improve the ways of working between marketing and creative - from briefing quality to feedback cadence to approval workflows.

Design upper funnel brand, mid funnel (podcast, direct mail, inserts, lifecycle), and lower funnel performance to drive DTC growth, e-tail, and brick & mortar retail sales.
Where can we show up, what can we do, that drives the brand forward and builds demand?
Partner with the creative team to bring these concepts to life.
Lead marketing across all channels - DTC, e-tail, and retail - as a unified demand engine, not siloed programs.
Implement an omni-channel marketing engine that builds demand at retail as well as online.
Create marketing programs specifically for brick-and-mortar.
Own e-tail as a direct accountability.
Think about demand generation as an integrated system - understanding how marketing investment in one channel creates halo effects in others, and how retail distribution functions as top-of-funnel brand awareness.
Coordinate with the COO (who owns retail sales relationships) to ensure marketing strategy supports retail velocity - one engine, not siloed budgets.
You don't own the creative output, but you bring the commercial and consumer intelligence that sharpens it.

Experience in pet, food, or subscription CPG categories.
Deep familiarity with omnichannel or retail-expanding DTC businesses - having navigated the transition from DTC-first to omnichannel with both a retail and e-tail component.
Background in product marketing or commercial experimentation (pricing, offer testing, site optimization).
Experience running Amazon Vendor Central / Seller Central or Chewy supplier programs at meaningful scale.
Mission-Driven Company: We love cats and we're here to make nine lives ten.
People-Driven Company: We treat our people like people
we're committed to Smalls, and we work hard but also respect everyone's lives outside of work.
Data-Driven Culture: We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.

Fully paid Health, Vision, and Dental insurance.
Unlimited PTO.
Build a deep belief in our mission and point of view that supports our wider vision as the cat care brand.
The strategic vision comes from leadership; you define how we get there commercially and provide clear direction to the product and engineering team on what to build and why.

We love cats and we're here to make nine lives ten.
We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone's lives outside of work.
People-Driven
Competitive Salary: Make some $$$.
Very Competitive
We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.
Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.

This listing is sourced directly from Smalls's careers page and normalized into a canonical job model.