Ptc
Principal Product Marketing Manager, PLM
Boston, MA, USA · Principal
Sponsorship not specified$131k-$171kDetected 13 days ago
LLMsAccessibilityProduct ManagementGrowth MarketingSalesRecruitingCustomer SuccessMedical DevicesResearchLeadershipCommunicationCollaborationProblem Solving
About the role
- Our world is transforming, and PTC is leading the way.
- Our people make all the difference in our success.
- Principal, PLM Product Marketing Location: Boston, MA Are you a seasoned product marketing professional who has lived and breathed Product Lifecycle Management - and wants to shape how the world's leading manufacturers think about it?
Responsibilities
- Collaborate with product marketing teammates to build cross-portfolio solution narratives that articulate the value of PLM in the context of PTC's broader technology ecosystem - including integrated product engineering, digital thread, and AI-driven workflows.
- Drive GTM strategy and execution for PLM product launches, feature releases, and platform milestones within your focus areas - from positioning and campaign themes to launch readiness and post-launch optimization.
- Partner with Growth Marketing and Demand Generation to develop campaign strategies that drive pipeline acceleration and customer engagement across industry verticals and geographies.
- Design and deliver high-impact sales enablement materials - battle cards, solution guides, competitive comparisons, and presentation assets - that equip sellers to win in your focus areas.
- Develop buyer personas, buying journey maps, and customer proof points that accelerate deal velocity and improve win rates.
- Partner with Product Management to translate roadmap capabilities into market-facing value propositions and ensure customer and market insights flow back into product strategy.
- Collaborate with fellow product marketers on the PLM team and across the portfolio to ensure consistency, share best practices, and deliver cohesive messaging to the market.
Requirements
- 8+ years of experience in product marketing, solutions marketing, or GTM strategy roles within B2B enterprise software - with significant depth in PLM, engineering software, or adjacent manufacturing technology domains.
- Deep PLM domain expertise.
- Experience with portfolio-level and solution-level marketing - you can zoom out from a single product to craft integrated solution stories that connect across a technology portfolio.
- Bachelor's degree in Marketing, Business, Engineering, or a related field.
- Must-Have
- Deep PLM domain expertise. You understand the PLM landscape - the technology, the buyers, the competitive dynamics, and the industry workflows. Ideally, you've worked at a PLM software vendor or in a PLM-adjacent role at a discrete manufacturer.
- Proven ability to develop strategic messaging and positioning that differentiates in competitive enterprise markets - not just feature/function marketing, but narrative-level storytelling that moves markets.
- Track record of influencing without authority - you've partnered with product leaders, sales executives, and senior marketers to drive alignment and outcomes across complex organizations.
- Strong analytical skills - comfortable synthesizing market data, customer insights, competitive intelligence, and business metrics into actionable marketing strategy.
- Exceptional communication skills - written, verbal, and visual. You can build a compelling executive presentation, write a crisp analyst brief, and deliver a persuasive product narrative to a room of senior leaders.
- Nice-to-Have
- Demonstrated experience leveraging AI and generative AI tools to accelerate product marketing workflows - from market research and competitive analysis to narrative development, content creation, and campaign optimization. We're looking for someone who sees AI not just as a topic they market, but as a tool that transforms how they work.
Nice to have
- MBA or advanced degree.
- Experience marketing cloud/SaaS transformation of traditionally on-premise enterprise software.
- Familiarity with adjacent technology domains - CAD, ALM, Simulation, IoT, SLM - and how they intersect with PLM.
- Experience with analyst relations (Gartner, IDC, Forrester) and competitive benchmarking frameworks.
- Hands-on experience with PLM platforms (Windchill, Teamcenter, Enovia, Arena, or similar).
- Compensation (CIP)
- PTC carefully considers a wide variety of factors when determining compensation.
- Applications will be accepted on an on-going basis.
Skills
- Why This Role Matters
Compensation
- Compensation (CIP)
Company info
- Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
- Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
- Principal, PLM Product Marketing
- We're looking for someone who sees AI not just as a topic they market, but as a tool that transforms how they work.
- If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are.
This listing is sourced directly from Ptc's careers page and normalized into a canonical job model.