Modernize Home Services

Director, Product & Content Marketing (B2B)

United States · Director

Sponsorship not specifiedDetected 40 days ago

Data VisualizationProduct ManagementProduct StrategyContent MarketingHubSpotSalesforceSalesAccount ManagementLead GenerationLeadershipCommunicationMentoringPublic Speaking

About the role

Teammates who enjoy using technology to solve problems will thrive in our dynamic startup environment.
We have an open floor plan that encourages the entire team to participate in critical discussions and allows everyone to be a vital contributing factor.
You'll enjoy our hip, newly renovated office in the heart of downtown with a view of the capital and the downtown skyline.

Responsibilities

Own the product marketing strategy across Modernize's multi-product B2B portfolio, including positioning, messaging, and go-to-market planning for each product and audience segment.
Develop and maintain audience personas, competitive intelligence, and market insights that inform product direction and sales strategy.
Partner with Product to shape the product roadmap narrative and ensure new features and capabilities are launched with clear, compelling messaging.
Build and maintain sales enablement materials including pitch decks, one-pagers, objection handling guides, and competitive battle cards.
Own the B2B content strategy end to end: editorial calendar, content types, channels, and performance measurement.
Lead the creation of high-quality content across formats (thought leadership, case studies, whitepapers, blog, email, sales collateral) that drives awareness, pipeline, and retention.
Manage and develop a small team of content and product marketers, providing coaching, clear direction, and accountability for output quality and deadlines.
Build and manage the operational infrastructure for a high-volume content function, including intake and prioritization processes, approval workflows, and reporting templates.
Serve as the primary content marketing partner to Sales leadership, ensuring messaging, enablement materials, and content programs are aligned to pipeline goals.
Collaborate with the B2B Marketing team to ensure product and content marketing are integrated into campaign strategy.

Requirements

8+ years of B2B product marketing and/or content marketing experience, with at least 2 years in a people management role.
Experience marketing a multi-product B2B portfolio to enterprise or mid-market buyers.
Excellent written communication skills with the ability to produce executive-ready materials and coach a team to do the same.
Comfort operating in a fast-moving environment with high project volume, competing priorities, and cross-functional dependencies.
Experience working within a publicly traded company, with a strong emphasis on communication, compliance awareness, and corporate protocols.
You are equally comfortable presenting to executives and rolling up your sleeves.
You have meaningful experience in home improvement, home services, or an adjacent B2B vertical and bring credibility and context to every decision.

Nice to have

Experience with marketing automation platforms (Eloqua, HubSpot or equivalent).
Familiarity with Salesforce reporting and BI tools (Tableau or equivalent).
Modernize (a QuinStreet division) is an equal opportunity employer.

Compensation

Our foundation is based on 20 years as a driving force as Home Improvement Leads in online lead generation – connecting homeowners with high–quality contractors – in the $500 billion annually grossing home improvement market.

Benefits

You can articulate a clear product marketing vision and translate it into a roadmap your team can execute against.

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