Asure Software

Marketing Systems Architect

Austin, Texas · Vp

No sponsorship$115k-$125kDetected 44 days ago

HubSpotCRMSalesOutbound SalesProcess ImprovementLeadershipOrganizational Skills

About the role

Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.
This position can be based near any of Asure's hub office locations.
Flexibility for hybrid arrangements may be considered.

Responsibilities

Own the strategy, administration, governance, and optimization of HubSpot and all marketing-owned software - including evaluation and implementation of future platforms as the business grows.
Partner closely with Revenue Operations, who owns and administers Salesforce.com as Asure's system of record - ensuring marketing data flows accurately between systems and that both teams are operating from a single source of truth.
Maintain a scalable marketing technology roadmap aligned to business priorities and manage vendor relationships, contracts, and system performance.
Build and optimize workflows, automation, segmentation, lead routing, scoring, lifecycle stages, and nurture programs that support the full buyer's journey.
Partner with marketing leaders across customer acquisition, customer growth, and partner marketing to set up and execute the campaigns they prescribe and collaborate on - translating strategy into operational reality with speed, precision, and alignment to each team's goals.
Align Salesloft cadences to campaign engagement and lead handoff processes across all three motions.
Lead Management & Sales Enablement
Own the end-to-end process for lead capture, enrichment, scoring, routing, and handoff - with a singular focus on delivering high-intent, sales-ready leads to the right rep at the right time.
Partner with Revenue Operations and Sales leadership to improve SLA adherence, lead follow-up visibility, and conversion performance across the funnel.
Develop and maintain lifecycle definitions, funnel stage logic, and service-level processes that create accountability and transparency between marketing and sales.

Requirements

7+ years of experience in marketing operations, revenue operations, or demand generation operations in a B2B environment.
3+ years owning and administering HubSpot in a complex B2B environment
Strong experience with Salesloft or a comparable sales engagement platform.
Strong understanding of CRM and MAP integrations, funnel management, lead routing, and campaign operations.
deep familiarity with workflows, scoring, lifecycle stages, and reporting.
Proven ability to partner cross-functionally with Revenue Operations, Sales, and Business Applications - especially in environments where Salesforce.com is the system of record.
Experience building attribution models, dashboards, and performance reporting frameworks that drive real decisions.
A best-practices mindset - someone who knows what 'good' looks like and can build toward it, not just maintain what's already there.
Highly organized, detail-oriented, and equally comfortable working strategically and getting into the weeds.
Self-starter with a builder mentality - energized by autonomy, ownership, and measurable outcomes.

Nice to have

Bachelor's degree preferred
equivalent experience considered.
B2B SaaS or HCM industry experience strongly preferred.

Compensation

The salary range for this role is $115,000 - $125,000 annually, based on relevant experience, skills, and industry knowledge.
Salary information is determined by market location and is provided in accordance with state and local pay-transparency laws.

Benefits

Medical, Dental, Vision, HSA, FSA- All effective on day 1!
Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
Employee Stock Purchase Program
Fitness Reimbursement Program

Company info

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner's mentality. We help businesses develop their "Human Capital" to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.
This position can be based near any of Asure's hub office locations. Flexibility for hybrid arrangements may be considered.
The Marketing Systems Architect is the engine under Asure's marketing hood - reporting directly to the VP of Growth. This is a high-ownership role at the intersection of marketing technology, data strategy, revenue operations, and sales enablement. It's not a role for someone who manages systems from a distance. It's a role for someone who gets into the details, builds things that scale, and is obsessed with putting the right information in front of the right sales rep at the right moment.
You'll own HubSpot and all marketing-owned technology, and serve as the primary marketing partner to Revenue Operations - who owns and administers Salesforce.com, Asure's system of record. That partnership is critical. Marketing generates the signal
Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner's mentality.
We help businesses develop their "Human Capital" to get to the next level, stay compliant, and allocate their time, money and technology toward growth.
Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape.
The Marketing Systems Architect is the engine under Asure's marketing hood - reporting directly to the VP of Growth.
This is a high-ownership role at the intersection of marketing technology, data strategy, revenue operations, and sales enablement.
It's not a role for someone who manages systems from a distance.
It's a role for someone who gets into the details, builds things that scale, and is obsessed with putting the right information in front of the right sales rep at the right moment.

Visa & Work Authorization

All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time.

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This listing is sourced directly from Asure Software's careers page and normalized into a canonical job model.