DAT

Senior Product Marketing Manager

Seattle, Washington, United States · Senior · Contract

Sponsorship not specified$154k-$208kDetected 12 days ago

SQLA/B TestingProject ManagementEmail MarketingSalesLead GenerationAccountingLogisticsCustomer SuccessResearchCommunicationCollaboration

About the role

We're looking for our first marketing hire, a builder who will establish the marketing function from the ground up at Outgo.
This is a rare opportunity to shape the marketing strategy and execution for a high-growth fintech while collaborating with DAT's established marketing organization and leveraging their extensive carrier network.
You'll be instrumental in driving awareness, demand generation, and product positioning as we scale our platform.

Drive positioning and messaging that differentiates Outgo in the market and resonates with trucking companies
Develop and execute demand generation campaigns in partnership with the relevant marketing services teams including email marketing, performance ads, and in-product lead generation leveraging DAT's carrier base
Lead pricing and packaging strategy in collaboration with Product and Finance teams
Create sales enablement materials and collateral that help close deals (pitch decks, battle cards, case studies, one-pagers)
Manage cross-functional marketing projects across Product, Sales, Customer Success, and DAT marketing teams
Drive continuous experimentation across channels, optimizing campaigns and landing pages based on data and performance
Distill marketing performance and analytics data into key insights to drive strategic direction
Own the end-to-end customer lifecycle strategy, aligning messaging, in-product touchpoints and engagement models across the full revenue journey
Develop segmentation and targeting strategies that maximize conversion and customer lifetime value
Highly autonomous self-starter who identifies opportunities and drives projects to completion

Senior-level product marketing experience with proven ability to drive business results

Strong analytical and data skills with comfort working alongside data teams (SQL knowledge is a plus)
Startup/high-growth experience preferred
B2B SMB marketing, strong brand skills preferred
Fintech or logistics industry knowledge preferred

Discover your future at DAT Freight & Analytics, where innovation meets impact.
DAT is proud to be an award-winning workplace that fosters innovation, celebrates success, and values professional growth.
Ready to shape the future of freight technology?
Learn more at dat.com/company.

These values inform our strategic vision as much as any one of our products does.
Medical, Dental, Vision, Life, and AD&D insurance
Parental Leave
Up to 20 days of paid time off starting in year one

At Outgo, we're building a fintech platform that fundamentally understands a trucker's business and optimizes cash flow to help them save money and grow.
We're a vertical banking solution that handles invoicing, accounting, factoring, and banking all in one place, revolutionizing money management for trucking companies so they no longer face exorbitant rates, hidden fees, or long contracts.
Recently acquired by DAT (the leading freight marketplace with over $1 trillion in transactions), we're experiencing a unique moment: we operate with the agility and mission-driven culture of a startup, backed by the resources and customer base of an industry leader.
We're a 40-person team that loves building products that put our customers at the center of everything we do.
The Opportunity
If you thrive in ambiguity, love rolling up your sleeves, and want to make a tangible impact on truckers' livelihoods, this role is for you.

Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
#LI-hybrid
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

This listing is sourced directly from DAT's careers page and normalized into a canonical job model.