BAD Marketing
Senior Copywriter (Direct Response)
Atlanta, GA · Senior
Sponsorship not specifiedDetected 107 days ago
WritingGrowth MarketingLead GenerationMentoring
About the role
- You'll be embedded in a cross-functional pod alongside a strategist, media buyer, and PM - writing ad scripts, funnel copy, emails, webinars, and sales pages for clients spending $100k-$1M+ monthly on ads.
- You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're handed.
- You won't be waiting for someone to hand you a brief and tell you exactly what to write.
Responsibilities
- Fill out creative briefs with the strategic reasoning (idea, angle, awareness level, lead type, variation) - not just the copy itself Update the creative tracker with your batch details before submitting for review Collaborate with your strategist on messaging direction, offer positioning, and funnel improvements
- We specialize in info/coaching, local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brands, and more.
Requirements
- Creative trackers, performance data, creative strategy calls - they exist so you can write with intention, not hope.
Nice to have
- You can answer: What's the status of my active batches?
- What's winning/losing for each client?
- What's next and why?
- Experience & Requirements 3+ years of direct response copywriting experience
- info/coaching space strongly preferred Deep understanding of awareness levels, belief shifts, and long-form persuasion structures (not just short-form social copy)
Benefits
- Comprehensive health, dental, and vision insurance plans (US Residents Only) PTO Paid US Holidays Opportunities for professional development and advancement within the organization.
- We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture.
Company info
- We're looking for a direct response copywriter who can own messaging strategy across a client pod in our info/coaching marketing agency.
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