Workiva
Product Marketing Director, GRC
USA - Remote · Director
Sponsorship not specified$154k-$250kDetected 20 days ago
Customer SuccessLeadershipCommunication
About the role
- At Workiva, you'll bring technology to market that executives, boards, and regulators depend on.
- Position Overview Governance, risk, and compliance are boardroom imperatives.
- Regulatory complexity is accelerating and the organizations that win are those that can move fast, report with confidence, and connect risk insight to real business action.
Responsibilities
- Define and Own the Market Narrative
- Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for buyers within GRC
- Drive Go-to-Market Excellence
- Own the GTM strategy end to end, from launch planning through revenue impact
- Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals
- Create and maintain sales assets and enablement materials-including first-call decks, solution content decks, data sheets, and sales plays
- If you're energized by meaningful problems, inspired by smart, collaborative teammates, and motivated to help the world's most complex organizations lead with trust and clarity, come join us!
- Workiva is the platform designed to bring confidence, control, and a competitive edge to the world's most complex organizations.
- The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny.
- Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
Requirements
- 10+ years of experience in B2B product marketing or related functions in the SaaS industry
- Undergraduate degree in marketing or related field
- Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan
- Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Nice to have
- GRC Experience: Direct experience marketing risk, audit, or compliance solutions, with a strong grasp of buyer personas and competitive dynamics
- Storytelling: Can make complex, technical products easy to understand for both executives and practitioners
- Cross-Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan
- Customer Focus: Track record of turning buyer and market insight into positioning that wins
- AI Fluency: Uses AI tools regularly to work faster and sharpen strategy
- Travel Requirements & Working Conditions
- How You'll Be Rewarded
- Why Join Workiva
Skills
- Up to 25% travel for customer engagements, field events, and internal meetings
- Reliable internet access for any period working remotely and not in a Workiva office
Compensation
- $154,000.00 - $250,000.00 ✅ A discretionary bonus typically paid annually
- The salary range represents the low and high end of the salary range for this job in the US.
- The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Benefits
- ✅ Restricted Stock Units granted at time of hire
- ✅ 401(k) match and comprehensive employee benefits package
Company info
- Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership
- Workiva is the trusted data platform for the modern CFO.
- Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation-so leaders can trust their numbers, see emerging risks sooner, and act with speed in a complex world.
- We're looking for a strategic, collaborative Product Marketing Director, GRC to define and own the go-to-market strategy for Workiva's GRC solutions.
Visa & Work Authorization
- ability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic
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This listing is sourced directly from Workiva's careers page and normalized into a canonical job model.