Enova
Lifecycle Marketing Manager (Hybrid)
Chicago, IL · Full-time
Work authorization required$120k-$160kDetected 35 days ago
A/B TestingEmail MarketingSalesforceCRMForecastingCustomer SupportCadenceCommunicationCollaboration
About the role
- Are you interested in working for one of the leading financial technology companies in Chicago?
- Do you obsess over testing cadence, segmentation strategy, and what each campaign actually contributed to revenue?
- Our marketing team is data-rich and directly connected to business outcomes.
Responsibilities
- Develop the strategic direction for comprehensive consumer lifecycle strategies across email and SMS, from design and implementation to ongoing maintenance and optimization, driving conversion, volume, and efficiency from lead acquisition through renewal and win-back.
- Build and deploy campaigns and customer experiences directly in Salesforce Marketing Cloud, owning hands-on execution across audience segmentation, journey logic, and send cadence.
- Develop and maintain an A/B testing program covering subject lines, CTAs, offer structure, send frequency, and segments with a focus on driving business results.
- Partner with MarTech and MarOps to align on platform architecture, automation capabilities, and new tooling, translating business needs into scalable channel executions.
- Manage lifecycle forecasting, budget, and performance reporting, working with Analytics to connect channel activity to lending outcomes and maintain clear visibility into what the channel is producing and where to optimize.
- Collaborate with Product, Sales, Operations, Customer Service, Analytics, and Creative teams to ensure alignment of messaging, touchpoints, and features across the customer and merchant journey, while solving for consumer needs, conversion, and loyalty at scale.
- You'll manage a team, so you'll be both an executor and a developer of talent.
- This schedule fosters collaboration, team connection, and strategic planning, enhancing communication and effectiveness to drive results.
- We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks-in order to create accessible credit for millions.
- We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best.
Requirements
- Bachelor's degree in Marketing, Business, Finance, or a related field.
- 8+ years in email marketing, lifecycle marketing, or CRM, with a track record of running high-volume programs where business results were the scoreboard.
- Strong communication and cross-functional skills, including the ability to write a solid creative brief, align stakeholders, and push back when something doesn't serve the customer or the business.
Nice to have
- Backgrounds in fintech, financial services, e-commerce, or subscription businesses are strongly preferred.
- Salesforce Marketing Cloud certifications are a plus.
Compensation
- The budgeted annual salary range for this position is $120,000 to $160,000.
Benefits
- Health, dental, and vision insurance including mental health benefits
- PTO & paid holidays off
- Paid parental leave
- Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus™platform.
- Develop, maintain, and scale customer-centric campaigns that drive awareness, conversion, onboarding, continued engagement with OnDeck, and education about our Term Loan and Line of Credit products.
- Come join Enova as a marketing leader to support our fast growing OnDeck brand.
Company info
- We're looking for a passionate and innovative Lifecycle Marketing Manager who is eager to build and grow our Lifecycle Marketing team to enhance customer engagement and retention throughout their entire journey.
Visa & Work Authorization
- However, we are not able to sponsor visas or take over sponsorship at this time.
This listing is sourced directly from Enova's careers page and normalized into a canonical job model.