Bmo
Growth Marketing Lead, Retail Insurance
Toronto, ON, CAN · Part-time
Sponsorship not specified$69k-$129kDetected 1 day ago
A/B TestingDesign SystemsAccessibilityProduct ManagementProject ManagementStakeholder ManagementGoogle AnalyticsCRMGrowth MarketingCommunicationCollaborationMentoring
About the role
- Salary: $69,000.00 - $129,000.00 Pay Type: Salaried The above represents BMO Financial Group's pay range and type.
- Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure.
- Salaries for part-time roles will be pro-rated based on number of hours regularly worked.
Responsibilities
- Consult with stakeholders to develop comprehensive growth and lifecycle marketing solutions for the Retail Insurance portfolio across internal and external partner channels.
- Develop data-driven growth strategies informed by customer lifecycle insights, partner performance, and business priorities.
- Provide expert guidance on growth initiatives including lifecycle design, cross-sell and upsell opportunities, partner activation strategies, content planning, and performance optimization.
- Develop, implement, and measure lifecycle marketing programs focused on engagement, retention, cross-promotion, and value realization across the Retail Insurance portfolio.
- Design and optimize customer journeys including onboarding, nurture, cross-sell, renewal, and retention programs.
- Collaborate with product, marketing, channel, CRM, and partner teams to ensure cohesive execution and alignment with business outcomes.
- Partner Channel Enablement:
- Lead growth initiatives in partnership with internal and external channels such as BMO Bank, Blue Rewards, and other strategic partners.
- Identify opportunities to expand reach, improve conversion, and deepen engagement through partner-driven experiences and content.
- Support the development and execution of partner growth programs and campaigns.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5-7 years of progressive experience in digital marketing, with a strong focus on growth, lifecycle, or retention marketing.
- Strong understanding of customer lifecycle marketing, partner-based distribution models, and digital engagement strategies.
- Proficiency with analytics tools such as Adobe Analytics, Google Analytics, PowerBI, or similar platforms.
- Experience designing and optimizing customer journeys and nurture programs.
- Strong analytical skills with the ability to translate data into clear growth recommendations.
- Familiarity with experimentation, A/B testing, and optimization methodologies.
- Knowledge of accessibility standards and digital content best practices.
- Proven experience developing and executing lifecycle or growth marketing strategies within complex, multi-channel environments.
- Experience across digital channels including email, content, paid media, on-site optimization, and partner integrations.
- Excellent project management, communication, and stakeholder management skills.
Nice to have
- Experience working in financial services, banking, or insurance.
- Experience with CRM or marketing automation platforms.
Compensation
- $69,000.00 - $129,000.00
- The above represents BMO Financial Group's pay range and type.
- For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.
- BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards.
Benefits
- BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards.
- BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.
- Contribute to the development and optimization of content that supports lifecycle engagement, education, and cross-product discovery.
- To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards
Company info
- At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life.
- It calls on us to create lasting, positive change for our customers, our communities and our people.
- By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
- As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact.
- We strive to help you make an impact from day one - for yourself and our customers.
- We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs.
- From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.
- To find out more visit us at https://jobs.bmo.com/ca/en.
- BMO is committed to an inclusive, equitable and accessible workplace.
- By learning from each other's differences, we gain strength through our people and our perspectives.
- Accommodations are available on request for candidates taking part in all aspects of the selection process.
- To request accommodation, please contact your recruiter.
- Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate.
- Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property.
- BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
- A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.
This listing is sourced directly from Bmo's careers page and normalized into a canonical job model.