Travelers
Director, Tealium Digital Data & Analytics Strategy
US - Nationwide · Director
Sponsorship not specified$133k-$219kDetected 15 days ago
Data AnalysisData EngineeringA/B TestingComplianceGoogle AnalyticsNegotiationLeadershipCommunicationMentoring
About the role
- Join us to discover a culture that is rooted in innovation and thrives on collaboration.
- Imagine loving what you do and where you do it.
- Salary Range $132,800.00 - $219,100.00 Target Openings 1 What Is the Opportunity?
Responsibilities
- The Digital Analytics team aims to enable the business by building solutions that turn digital interactions into actionable insights through sophisticated analytics platforms, personalization capabilities, and privacy-compliant data collection strategies.
- As the Director, Digital Analytics, you will lead the strategic direction of enterprise digital analytics capabilities, ensuring technical solutions align with long-term business partner roadmaps across Personal Insurance, Business Insurance, Claims, and other business units.
- You will build highly complex digital analytics stories and present to management to enable sound decision making around customer experience optimization, conversion improvement, and digital transformation initiatives.
- You will leverage your negotiation skills to come to optimal solutions with business partners that align digital analytics capabilities to measurable business value.
- You will coordinate with internal and external partners, including software engineers, data engineers, and compliance teams, to avoid redundancies in delivery and ensure efficient execution of digital analytics initiatives.
- Drive adoption of digital analytics solutions among business partners, including Google Analytics 4 implementation, Tealium tag management optimization, audience segmentation through AudienceStream, real-time data streaming via EventStream, and website personalization initiatives.
- Lead the intake of digital analytics business demand and assess value to ensure alignment to long-term digital transformation roadmaps.
- Work with business partners to design comprehensive digital analytics portfolio that addresses customer journey optimization, attribution modeling, and performance measurement objectives.
- Partner with leaders across Personal Insurance, Business Insurance, Claims, and other lines of business to assess and adopt new digital analytics and personalization capabilities.
- Work to ensure team structure and skills are sufficient to deliver and maintain digital analytics value over time, including expertise in client-side and server-side tag management, data layer implementation, and cross-platform measurement.
Requirements
- If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.
- Hands-on experience with Google Analytics 4, Tealium iQ, and server-side data collection methodologies.
Compensation
- $132,800.00 - $219,100.00
- Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum.
- When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account.
Benefits
- Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment.
- You are also eligible for a Pension Plan that is 100% funded by Travelers.
- Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
- The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs.
- In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
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This listing is sourced directly from Travelers's careers page and normalized into a canonical job model.