Webershandwick

Webershandwick

Senior Vice President, Influencer Strategy

New York, New York, United States · Exec

Sponsorship not specifiedDetected 42 days ago
Influencer MarketingBusiness DevelopmentNegotiationFDA RegulatoryLeadershipCommunicationCollaborationPublic Speaking

About the role

  • We're storytellers, content creators, and we engage people IN the story.
  • Our success is built on a deep commitment to client service and to our people.
  • This role will act as a trusted advisor to executive-level clients while leading the evolution of influencer strategy, technology adoption, measurement frameworks, and best practices across North America.

Responsibilities

  • Develop a deep understanding of client businesses, audiences, competitive landscapes, and growth objectives to create impactful influencer strategies that drive measurable outcomes.
  • Lead the creation and execution of integrated influencer and creator programs in partnership with Strategy, Creative, Analytics, Paid Media, and Client Experience teams.
  • Serve as the lead for influencer marketing technology, AI-powered solutions, measurement platforms, and operational tools.
  • Develop and execute a strategic roadmap for influencer technology adoption, optimization, and governance across the network.
  • Partner with regional leaders and specialty teams to evaluate, implement, and scale best-in-class influencer tools, platforms, and workflows.
  • Drive standardization of influencer tools, reporting methodologies, operational processes, and measurement frameworks across North America.
  • Continuously evaluate emerging technologies and industry partners to improve operational efficiency, campaign effectiveness, and business outcomes.
  • Play a leadership role in the North America Influencer Center of Excellence, helping shape the future of the discipline and drive consistency across markets.
  • Establish and maintain communication frameworks that effectively cascade key business updates, client learnings, industry trends, technology advancements, and best practices throughout the influencer organization.
  • Create scalable playbooks, frameworks, and training programs that elevate team expertise across influencer strategy, technology, analytics, measurement, and AI.

Requirements

  • 9+ years of experience in influencer marketing, social media, communications, or integrated marketing, preferably within an agency environment.
  • Proven experience leading large-scale influencer programs and managing high-performing teams.
  • Demonstrated expertise with influencer technology platforms, social analytics tools, measurement solutions, and AI-powered marketing technologies.
  • Experience evaluating, implementing, and managing influencer technology solutions and operational workflows.
  • your energy must be driven by your lifestyle.
  • Have "Gravitas" in the influencer space and skin-in-the-game: Deep understanding of the influencer landscape is required.
  • You must be open to a public-facing role
  • Be curious, always: You are willing to learn a little bit of everything, and open to take on anything.
  • You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.
  • Deep understanding of the influencer marketing landscape, creator economy, social platforms, and emerging industry trends.
  • Strong experience working with enterprise technology brands, B2B marketing initiatives, and executive influencer programs.
  • Strong strategic planning, client counseling, business development, and relationship management skills.
  • Exceptional communication, presentation, negotiation, and storytelling abilities.
  • Proven ability to influence senior stakeholders and drive alignment across complex organizations.
  • Experience building and scaling teams while fostering an inclusive, collaborative culture.
  • Is This You?
  • Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc.) This job is the intersection of creative, strategy, marketing, technology, content creation and production
  • your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.
  • Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.

Compensation

  • $152,000 USD - $215,000 USD
  • Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position
  • market considerations
  • budgetary considerations
  • tenure and standing with the company (applicable to current employees)
  • as well as the employee's/applicant's

Benefits

  • Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.
  • Lead, mentor, and develop a high-performing influencer team while creating a culture of accountability, innovation, collaboration, and continuous learning.

Company info

  • Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
  • Senior Vice President, Influencer Strategy
  • Position Overview
  • The Senior Vice President, Influencer Strategy serves as a senior leader within the North America Influencer Practice, responsible for driving client excellence, business growth, operational innovation, and influencer marketing capability development across the region.
  • Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape.
  • We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
  • The SVP will partner closely with regional leadership and the North America Senior Leadership Team to build scalable influencer solutions, strengthen organizational capabilities, and ensure consistent knowledge sharing and operational excellence throughout the network.
  • The ideal candidate combines deep influencer expertise with strong business acumen, experience working with enterprise technology brands, a passion for innovation and AI-powered solutions, and a proven ability to build high-performing teams.
  • Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc.) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle.
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This listing is sourced directly from Webershandwick's careers page and normalized into a canonical job model.