Sanofi Pasteur Inc.
Director Consumer & Respiratory Precision Marketing – Flu Franchise
Morristown, NJ · Director
Sponsorship not specifiedDetected 5 days ago
Machine LearningData AnalysisNLPA/B TestingComplianceProject ManagementAgileContent MarketingSalesforceCRMFDA RegulatoryResearchLeadershipPublic SpeakingAdaptability
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odds of building a lasting career here
40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
Lottery odds assume a STEM candidate.
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About the role
- Serve as the franchise subject matter expert on precision marketing capabilities, customer data strategy, and personalization best practices.
- Identify content opportunities across awareness, consideration, vaccination/adoption, adherence, retention, and advocacy journeys.
- Oversee creation, adaptation, and optimization of consumer-facing content assets across digital, media, CRM, and emerging channels.
Responsibilities
- Develop and execute segment-specific marketing strategies using data-driven audience insights, predictive targeting, and AI-powered personalization to optimize HCP and patient engagement across all touchpoints.
- Own customer segmentation, targeting, and personalization strategies across HCP and consumer audiences.
- Design next-best-action and next-best-content approaches leveraging customer data, AI models, and predictive analytics.
- Partner with agencies and creative teams to ensure content is insight-driven, personalized, compliant, and measurable.
- Partner with HCP marketing teams (Flu and Covid) to translate brand strategies into precision marketing activation plans.
- Design customer segmentation, targeting, and omnichannel engagement approaches that improve relevance and effectiveness of HCP interactions.
- Develop "always-on" Precision marketing editorial calendar based on Flu seasonal objectives: demand shaping / pre-booking, season prep, in-season activation & post-season analytics
- Support content modularization, tagging, and deployment approaches that enable personalization at scale.
- Track record of building high-performing digital and content strategy teams
- Proven ability to influence and drive change across large, matrixed organizations
Requirements
- Bachelor's degree in Marketing, Business, Digital Strategy, Computer Science, or related field
- MBA or advanced degree preferred
Nice to have
- MBA or advanced degree in a relevant field
- Experience with pharmaceutical product launches and lifecycle management
- Background in management consulting or digital transformation with a growth focus
- Certification in project management (PMP) or agile methodologies
- Expertise in customer segmentation, personalization, omnichannel engagement, and customer data activation
- Experience overseeing consumer content development and optimization initiatives
- Experience deploying AI-enabled marketing capabilities at scale
- Bring the miracles of science to life alongside a supportive, future-focused team.
Skills
- Utilize AI-enabled content development tools and frameworks to accelerate content creation while maintaining quality and compliance.
Compensation
- The salary range
Benefits
- 5+ years in healthcare, pharmaceutical, or life sciences industry
- Healthcare regulatory compliance (FDA, EMA)
Company info
- We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth.
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