Kepler
Senior Analyst, Retail Media Strategy & Activation
Philadelphia, Pennsylvania, United States · Senior · Full-time
Sponsorship not specified$74k-$85kDetected 21 days ago
Data AnalysisA/B TestingCRMExcelCompensation
About the role
- As a Senior Analyst, Retail Media Strategy & Activation, you will be a key driver in translating client business objectives into sophisticated, commerce-driven media blueprints.
- You will oversee the full lifecycle of a campaign-from strategic ideation and tactical planning to hands-on optimization and insight generation.
Responsibilities
- Partner with clients to map brand business goals to advanced retail media activation strategies across Walmart Connect, Target Roundel, and emerging commerce platforms.
- Own hands-on activation, pacing, and optimization within retail aggregation networks, specifically requiring deep operational excellence in Criteo.
- Go beyond basic metrics to analyze the "so what." Use retail sales data, digital shelf metrics, and ROAS to uncover deep consumer insights and optimize for long-term value (LTV).
- Develop and execute robust A/B testing frameworks (bidding strategies, keyword match types, and creative formats) to constantly push the boundaries of what's possible on retail platforms.
- Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler's growth and success.
Nice to have
- Hands-on experience activating retail media through Criteo.
- Strong experience or familiarity with Walmart Connect and/or Target Roundel is highly preferred.
Skills
- Familiarity with managing product feeds, item-level/SKU management, and inventory-driven optimization variables.
- Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial ad tech platforms is a strong plus.
Compensation
- $73,500 - $85,000
- Annual Work From Anywhere 4 weeks per year
Benefits
- Healthcare/Dental/Vision
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave
- 16 week primary caregiver / 6 week secondary caregiver leave
Company info
- Kepler's Strategy & Activation team is comprised of forward-thinking media architects who blend technical platform mastery with high-level marketing intuition.
- We design integrated media ecosystems across a variety landscapes.
- Our team stays ahead of data privacy shifts and emerging tech to ensure our clients aren't just participating in the market-they're defining it.
This listing is sourced directly from Kepler's careers page and normalized into a canonical job model.