Opswat

Senior Marketing Operations Manager

AMER - Remote · Senior

Sponsorship not specifiedDetected 69 days ago

Full-Stack DevelopmentLLMsComplianceProject ManagementHubSpotSalesforceCRMSalesOutbound SalesProcess ImprovementLeadershipPublic Speaking

About the role

OPSWAT protects critical infrastructure from the world's most sophisticated cyber threats - and our marketing team is in the middle of a significant transformation to match that mission.
You are the person who keeps the infrastructure running smoothly and then asks: how do we make it smarter?
Serve as the primary HubSpot admin, owning architecture, workflows, lifecycle stages, integrations, scoring models, nurture programs, and reporting.

This role is a cornerstone of that build.
You will also be our internal champion for AI adoption with leading the front on AI augmented marketing looks like in practice and helping the organization build that muscle through the work itself.
Own the Marketing Engine - and Make It Smarter
Own martech budget, vendor relationships, and renewals. Bring rigor to every build-vs-buy-vs-automate decision and ensure every tool earns its place.
Own platform documentation, enablement, change management processes, and release management cadences across all administered systems.
Own end-to-end lead lifecycle: capture, enrichment, deduplication, scoring, routing, and SLA monitoring through to SDR handoff and opportunity creation.
Keep the operational rhythm running lead routing, scoring, lifecycle nurtures, and campaign execution ensuring the right data reaches the right people at the right time, every time.
Own martech budget, vendor relationships, and renewals.
Bring rigor to every build-vs-buy-vs-automate decision and ensure every tool earns its place.
Ensure all inbound and outbound demand is accurately captured, qualified, and routed with clear SLA accountability and zero tolerance for leads falling through the cracks.

You bridge the gap between marketing and sales, you know that pipeline is a team sport, and you have the cross-functional track record to prove it.
To submit resumes for our jobs, there must be a recruiting contract approved by our legal team and endorsed by both parties.

Excellent project management and organizational skills.
Clear and concise communicator with experience presenting data-driven insights to senior stakeholders.
Solid understanding of data privacy and compliance (GDPR, CAN-SPAM).
You know the rules and why they exist.
Think beyond the campaign.
Run structured growth experiments across funnel stages
Take primary responsibility for campaign and funnel performance analysis.
Monitor inquiry, conversion, and pipeline contribution metrics.

Monitor platform health across the stack, establish alerting frameworks and proactively resolve system issues before they impact pipeline or campaigns.
Platform Health & Governance

OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance.
Over the last 20 years our commitment to innovative technology has earned the trust of more than 1,700 organizations, governments, and institutions globally, solidifying our role in protecting the world's critical infrastructure and securing our way of life.
The Position
We are hiring a Senior Marketing Operations Manager who will ensure all inbound and outbound demand is accurately captured, qualified, and converted into pipeline through well-designed processes, consistent execution, and actionable analytics.
This is not a systems maintenance role.
We are actively building an agentic marketing infrastructure, and you will be a core contributor and internal champion.
With over 1,500 customers in 150+ countries, OPSWAT's platform defends the most sensitive environments against advanced threats - where failure is not an option.

This listing is sourced directly from Opswat's careers page and normalized into a canonical job model.