The Hartford
Assistant Director, Small Business Marketing Strategist
Hartford, CT · Director
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$261 more — $105,061 — moves this role to Level IV and 4 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $105,061 would place this position at wage Level IV. That figure is within the posted range, and I'd like to target it. This role classifies under "Market Research Analysts and Marketing Specialists" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Market Research Analysts and Marketing Specialists (13-1161) · Hartford-West Hartford-East Hartford, CT. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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About the role
- Working here means having every opportunity to achieve your goals - and to help others accomplish theirs, too.
- Join our team as we help shape the future.
- Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition.
Responsibilities
- Develop integrated marketing strategies that support business priorities, product launches, capability adoption, customer experience improvements, and growth initiatives.
- Lead development of go-to-market strategies, including audience prioritization, value proposition development, and market activation planning.
- Develop audience segmentation frameworks, customer journey recommendations, and persona-driven marketing approaches.
- Partner with research and analytics teams to translate findings into business and marketing recommendations.
- Develop value propositions, messaging frameworks, campaign concepts, and strategic narratives.
- Create clear, actionable strategic briefs that align stakeholders and agency partners around strategic direction.
- Serve as a strategic partner across Product, Sales, Distribution, Underwriting, Customer Experience, Analytics, and Marketing teams.
- Lead strategic working sessions and facilitate alignment among stakeholders with diverse priorities and perspectives.
- Partner with analytics teams to evaluate performance and identify optimization opportunities.
Requirements
- 7+ years of experience in marketing strategy, product marketing, communications strategy, consulting, market research, or related disciplines.
- Proven ability to influence cross-functional stakeholders without direct authority and move work forward in a matrixed environment.
- Experience supporting product launches, adoption initiatives, customer experience programs, or change management efforts.
- Experience defining KPIs and performance readouts that inform optimization decisions
- Familiarity with AI-enabled marketing tools and emerging marketing technologies.
- Ability to identify and capitalize on growth opportunities.
- Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role.
- Demonstrated experience developing marketing strategies, go-to-market plans, positioning, and messaging for complex products, services, or business initiatives.
- Strong experience translating customer insights, research, and data into actionable recommendations.
- Excellent written, verbal, facilitation, presentation, and executive-ready storytelling skills.
- Experience within insurance, financial services, healthcare, technology, or another highly regulated industry.
- Experience working with agencies, creative partners, and research providers.
- Success in this role will be measured by:
- Quality and adoption of strategic recommendations.
- Effectiveness of go-to-market strategies and launch plans.
- Business impact of initiatives supported.
Compensation
- The listed annualized base pay range is primarily based on analysis of similar positions in the external market.
- Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role.
- The base pay is just one component of The Hartford's total compensation package for employees.
- Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition.
- The annualized base pay range for this role is:
- $104,800 - $157,200
Benefits
- Translate complex insurance products, capabilities, and business concepts into compelling customer benefits.
- Develop post-launch recommendations and learning agendas to improve future performance.
- Support a culture of testing, learning, and continuous improvement.
- About Us | Our Culture | What It's Like to Work Here | Perks & Benefits
Equal opportunity
- Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
- Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
This listing is sourced directly from The Hartford's careers page and normalized into a canonical job model.