WPP Media
Associate Manager, Advanced Analytics - B&W
New York, United States
Sponsorship not specified$60k-$140kDetected 6 days ago
Data VisualizationStatisticsMarketing AnalyticsForecastingExcelResearchLeadershipCommunicationCollaborationProblem SolvingAdaptability
About the role
- The Associate Manager, Growth Modeling and Advanced Analytics is responsible for validating and approving advanced analytics models across media, influencer, retailer and SKU-level.
Responsibilities
- Stakeholder Engagement: Participate in key Unilever meetings (brand connect with Unite, category review, CMI share-outs, LOM sessions) and maintain regular communication with the Data Poem team to stay informed about business priorities.
Requirements
- Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations.
Skills
- Strong skills in statistical analysis
- Bachelor's degree required, advanced degree a plus.
- Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding.
- Strong analytical, problem-solving, storytelling, and communication skills, adaptable to both agency and client environments.
- CPG experience highly preferred.
- Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).
Compensation
- The base salary range for this position at the time of this posting is indicated below.
- $60,000 - $140,000 USD
Benefits
- Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
- We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
- WPP Media and Benefits:
Company info
- Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Equal opportunity
- equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
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