Sofar Ocean

Senior Product Marketing Manager

San Francisco · Senior

H1B sponsorship available$130k-$170kDetected 42 days ago

SalesLead GenerationProcurementCustomer SuccessHardware DesignResearch

About the role

The role will lean toward Spotter (platform + sensors + data products, technical buyers) while also supporting Wayfinder (SaaS + ROI storytelling).
Establish a repeatable proof engine of case studies, quantified outcomes, validation stories, and diagrams/visualizations that enables Sales to win evaluations.
You can work credibly with the types of customers who buy Spotter: scientists, program managers, and technical operators.

Own messaging and positioning for Spotter and Wayfinder, building and maintaining a clear messaging architecture that includes product pillars, proof points, and differentiators.
Drive ICP, segmentation, and customer insight by running customer discovery and partnering closely with Sales, Product, Science, and Customer Success to synthesize insights into GTM strategy, content priorities, and product feedback.
Build sales enablement that improves revenue outcomes, including pitch decks, one pagers, discovery guides, battlecards, and FAQs, and make sure those assets are adopted, measurable, and refreshed on a cadence.
Lead launches and GTM execution, covering internal readiness, messaging, training, customer narratives, and adoption goals.
Support lead generation by translating product value into campaigns and assets that improve conversion at key funnel stages.
Build AI-driven GTM tools and workflows, using AI to ship repeatable systems that reduce cycle time on enablement and content, increase funnel velocity, and improve throughput.
Applying: Write your own first draft - we want to hear your voice and understand your real experience.
Complete these on your own unless we've explicitly said otherwise.

7+ years of experience working in or marketing products in oceanography, meteorology, or met-ocean, whether in research, operations, or commercialization.
Strong messaging and storytelling skills, with the ability to translate complex technical capability into clear, credible value for both technical and executive audiences.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, experience, and equity package.

We at Sofar Ocean acknowledge that careers in the marine sciences "... have traditionally been, and remain, non-diverse work environments", thereby limiting the entry and prosperity of underrepresented groups in the space. (Johri et al., 2021) Many of these same groups are disproportionately affected by climate change, and are often excluded from decision-making that directly address their interests and needs.
We are committed to addressing these climate injustices and highly encourage people who identify as women, LGBTQ+, Black, Indigenous, and people of color (BIPOC) to apply.
We're looking for a Senior Product Marketing Manager to own product marketing for Spotter and Wayfinder, Sofar's portfolio of ocean sensing and voyage intelligence products.

We do sponsor visas and retain an immigration lawyer to support the process.
While we can't guarantee sponsorship for every role or situation, if we make you an offer, we'll make every reasonable effort to make it work.

This listing is sourced directly from Sofar Ocean's careers page and normalized into a canonical job model.