lolablankets
Influencer Marketing Manager
New York or Utah
Sponsorship not specifiedDetected 20 days ago
Product StrategyCRMPerformance MarketingInfluencer MarketingCommunicationCollaborationCritical ThinkingOrganizational Skills
About the role
- Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place.
- You will work closely with the creative and marketing teams to elevate the brand's influencer marketing strategy.
- Lola Blankets is a small but growing team - giving lots of opportunity to plug in across functions and grow with the company.
Responsibilities
- Own Lola's paid influencer partnerships, leading in sales calendar, identification, outreach/recruitment, contracting, onboarding, and compensation using the influencer CRM
- Manage affiliate platforms, and work alongside our Performance Marketing Team and Community Manager (for e.g.: ShopMy & LTK campaigns)
- Own influencer contracts & negotiations, partnering with legal to make sure creators are FTC compliant
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 4+ years of experience in influencer marketing, with a focus on campaign management and strategy development
- Experience managing a team
- Experience working with paid advertising teams and working with influencers across a variety media platforms: IG, FB, TikTok, Podcast marketing, etc.
- Strong understanding of social media platforms, influencer marketing trends, and best practices
- Analytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendations
- Strong creative and critical thinking skills, and a proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales
- Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
- Proactive and creative problem-solver, with a passion for innovation and staying ahead of industry trends
- What We Offer
- Competitive base salary and annual bonus based on company and individual performance
- 21 days paid vacation + all federal holidays (except parts of Thanksgiving 🙂)
- Full health benefits (health, dental, vision, mental)
Compensation
- Organize influencer PR events (3-5 per year)
Benefits
- 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
Company info
- We are seeking an Influencer Marketing Manager to lead and optimize the brand's reach.
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