Poka
Customer Marketing Manager
Montreal, Canada
Sponsorship not specifiedDetected 15 days ago
HubSpotSalesforceCustomer SuccessLeadership
About the role
- This is not a content coordination role.
- The right person is comfortable in a boardroom with a VP of Operations, knows how to ask a plant manager for a reference without making it feel like a favour, and understands that the relationship with a customer executive is the asset.
Responsibilities
- Build and maintain a pipeline of customer advocates, references, case study subjects, speaker candidates, and site tour hosts, with a focus on cultivating relationships with executives who can speak to business outcomes, not just product features.
- Own the Customer Advisory Board end to end: agenda design, participant selection, pre- and post-session follow-through, and turning what you hear into something actionable for Product and Marketing.
- Develop customer stories across formats: written case studies, short-form video, ROI narratives, and customer-authored content for events and thought leadership programs.
- Partner with Campaign and Content teams to make sure customer proof points land where they matter, ads, nurture flows, sales decks, web pages, instead of sitting in a shared drive.
- Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements.
- We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone on their digital transformation journeys.
- You build trust over time and ask for things, a reference, a quote, a speaking slot, in a way that strengthens the relationship rather than drawing it down.
Requirements
- 4-6 years in customer marketing, community management, customer success, or B2B field marketing, including time in enterprise SaaS or industrial technology.
- You know what a reference pipeline looks like when it's healthy, and what it looks like right before it dries up.
- A track record of engaging plant managers, operations directors, and manufacturing VPs as long-term relationships, not one-time contacts.
- You can take a one-hour customer interview and turn it into something a prospect would actually read.
- Working knowledge of HubSpot and Salesforce for tracking programs and contacts.
- If you want ownership and a program you can genuinely call yours, this is it.
- You've built an advocacy program, not just contributed to one. You know what a reference pipeline looks like when it's healthy, and what it looks like right before it dries up.
- A track record of engaging plant managers, operations directors, and manufacturing VPs as long-term relationships, not one-time contacts. You build trust over time and ask for things, a reference, a quote, a speaking slot, in a way that strengthens the relationship rather than drawing it down.
- The judgment that comes from sourcing advocates out of a base of busy executives without burning goodwill. That instinct comes from doing the work, not observing it.
- Strong writing. You can take a one-hour customer interview and turn it into something a prospect would actually read.
- The organization to run several programs at once without letting any of them slip.
- French fluency is a meaningful asset given Poka's customer base.
- Why Poka
- You'll sit at the intersection of customer relationships, marketing, and frontline manufacturing, close enough to the work to see the impact, with the autonomy to shape how an entire advocacy function runs. As Poka grows within the IFS family, the customer stories you build become the proof points that carry the brand into new markets. If you want ownership and a program you can genuinely call yours, this is it.
Benefits
- Track what's working: reference velocity, case study pipeline health, CAB participation, and community engagement.
Company info
- The Customer Marketing Manager owns how Poka's customers show up in the market: through case studies, advisory boards, user groups, and the kind of relationships that make a customer pick up the phone when we ask.
- Carry the customer's perspective back into Marketing, flagging when messaging doesn't match what customers actually say, and pushing for the language that does.
- At Poka, we're transforming how frontline teams operate, learn, and solve problems.
- Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement.
- We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone in their digital transformation journeys and as part of the IFS family, our reach and impact continue to grow globally.
- And as part of the IFS family, our global reach and impact continue to grow.
This listing is sourced directly from Poka's careers page and normalized into a canonical job model.