Directive Consulting

Paid Media Lead (Remote US)

Remote - United States · Director

Work authorization required$90k-$110kDetected 22 hours ago

SpringSQLOKRsSEOSEMGoogle AdsMeta AdsWritingGoogle AnalyticsCRMPerformance MarketingExcelResearchLeadershipCommunication

About the role

Directive Consulting is the performance marketing agency for SaaS and Tech companies.
For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia.
This role has the opportunity to operate 100% virtually from your home office.

Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
Confirm lead routing is accurate within a CRM
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT

In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

Travel to visit clients approximately once per year, per client or as needed
This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.

🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $90,000- $110,000 USD with potential for bonus eligibility.
🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs.
We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.
The Paid Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables.
In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.
This role is listed internally as Senior Account Strategist, Paid Media*

For global locations, you must have established and current work authorization and permanently reside in that country.

This listing is sourced directly from Directive Consulting's careers page and normalized into a canonical job model.