Otterai
Senior Analyst, GTM Systems
San Francisco, CA · Senior
Sponsorship not specified$160k-$180kDetected 5 days ago
A/B TestingAccessibilitySalesforceCRMSalesProcess ImprovementLeadership
About the role
- This role is central to enabling our revenue teams to operate at peak efficiency - managing the systems, data, and workflows that power Sales, Marketing, and Customer Success.
Responsibilities
- Own and administer the full GTM tech stack, including Salesforce CRM, Outreach, ZoomInfo, Zuora, CPQ, DocuSign, and AI-powered productivity tools.
- Maintain Salesforce configuration - objects, fields, workflows, validation rules, process automations, reports, and dashboards.
- Manage data enrichment processes using ZoomInfo and Clay to ensure contact and account data quality, completeness, and freshness.
- Own CPQ administration and DocuSign integration to streamline the quote-to-close workflow.
- Evaluate, pilot, and embed AI tools that drive measurable productivity gains for sales and marketing teams.
- Design and maintain integrations across the GTM stack to ensure seamless data flow and eliminate duplicate entry.
- Develop and deliver training programs and documentation to drive effective adoption of GTM tools.
- Manage vendor relationships, contracts, and renewals for key GTM technology platforms.
- Collaborate with Marketing Operations to align lead management, routing rules, attribution models, and campaign tracking.
Requirements
- Bachelor's degree in Business, Information Systems, or a related field.
- Has 5+ years of experience in GTM Systems, Revenue Operations, Sales Operations, or a related hands-on technical role.
- Strong understanding of GTM processes including lead-to-opportunity, quote-to-cash, account/contact management, and pipeline management.
- Expert-level proficiency in Salesforce.com (Sales Cloud); Salesforce Administrator or Advanced Administrator certification strongly preferred.
- CPQ administration experience required; familiarity with DocuSign CLM or eSignature integrations is a strong plus.
Nice to have
- Expert-level proficiency in Salesforce.com (Sales Cloud)
- Salesforce Administrator or Advanced Administrator certification strongly preferred.
- CPQ administration experience required
- familiarity with DocuSign CLM or eSignature integrations is a strong plus.
- Experience with system integrations and iPaaS tools (e.g., Workato, Zapier, Tray.io) is a plus.
Compensation
- Salary Range: $160,000 to $180,000 USD per year.
- This salary range represents the low and high end of the estimated salary range for this position.
Benefits
- Build and maintain KPIs, dashboards, and reports to measure GTM system health, tool adoption, and operational performance.
Company info
- We're Looking for Someone Who
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