Higgsfieldai
Senior Lifecycle Marketing Manager
San Francisco Bay Area, California · Senior
Sponsorship not specified$140k-$200kDetected 15 hours ago
SQLData VisualizationLLMsA/B TestingHubSpotSalesforceGoogle AnalyticsCRMGrowth MarketingCommunicationOrganizational Skills
About the role
- At Higgsfield AI, we're building the next generation of AI-powered creative tools used by millions of creators, marketers, brands, and enterprises around the world. As our user base continues to scale rapidly, we're looking for a Senior Lifecycle Marketing Manager to own the customer journey from first touch through long-term engagement, retention, and expansion.
- You'll develop data-driven lifecycle strategies that activate new users, increase product adoption, drive repeat purchases, and maximize customer lifetime value. Working cross-functionally with Product, Growth, Data, Design, and Engineering, you'll build personalized experiences that keep users coming back while helping shape how one of the fastest-growing AI companies communicates with its customers.
- This is an ideal role for someone who loves experimentation, customer psychology, automation, and using data to create exceptional user experiences.
Responsibilities
- Own the Customer Lifecycle
- Develop and execute lifecycle marketing strategies across acquisition, onboarding, activation, engagement, retention, and reactivation.
- Design personalized customer journeys that improve product adoption and long-term retention.
- Build High-Performing Campaigns
- Create automated email, push notification, SMS, and in-product messaging campaigns.
- Develop segmentation strategies based on customer behavior, usage, and lifecycle stage.
- Drive Experimentation & Optimization
- Own A/B testing strategy across messaging, timing, audience segmentation, and creative.
- Analyze campaign performance and continuously optimize conversion, engagement, and retention metrics.
- Build reporting dashboards and communicate insights to leadership.
Requirements
- 7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or customer engagement.
- Experience managing lifecycle campaigns for high-growth B2C, PLG, SaaS, AI, or consumer technology companies.
- Strong understanding of customer lifecycle strategy, segmentation, personalization, and behavioral marketing.
- Experience with marketing automation and CRM platforms such as Braze, Iterable, Customer.io http://Customer.io, HubSpot, Salesforce Marketing Cloud, or similar.
- Experience marketing AI, creator, consumer technology, or SaaS products.
- Familiarity with SQL, Amplitude, Mixpanel, Looker, GA4, or similar analytics platforms.
- Experience with subscription businesses and monetization strategies.
Skills
- Why work at Higgsfield AI?
Compensation
- The anticipated salary range for this role is $140,000 - $200,000, depending on experience, skills, and location.
- In addition to cash compensation, we offer equity and a comprehensive benefits package to support you both professionally and personally.
- We offer a competitive and thoughtfully structured compensation package designed to align with impact and growth.
Benefits
- Work closely with Product and Engineering to improve onboarding and user education.
Equal opportunity
- Higgsfield AI is an equal opportunity employer.
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This listing is sourced directly from Higgsfieldai's careers page and normalized into a canonical job model.