Blueprint Test Prep
Director of Product Marketing - MCAT
US - Remote · Director
Sponsorship not specified$130k-$150kDetected 11 days ago
AccessibilityProject ManagementSEOSEMEmail MarketingContent MarketingMarketing AnalyticsGrowth MarketingRecruitingResearchCommunicationMentoring
About the role
- We live at the intersection of education and technology.
- Our team is passionate about education and its ability to improve lives.
- Our learners hold us to a high standard, and we do the same with each other.
Responsibilities
- Oversee the development of go-to-market plans, and monthly and quarterly campaign planning designed to ensure that we're building awareness and converting interest into purchase
- Serve as a liaison to drive and communicate all marketing-related efforts for the business unit you represent
- Collaborate closely with cross-functional teams, including product management, sales, and the functional marketers, to ensure seamless alignment and effective execution of product marketing initiatives for your vertical
- Spearhead product launches by working closely with the product management team to create launch plans, sales training materials, and go-to-market strategies
- Strategic thinker who can develop a quarterly brand plan or product launch marketing plan with little oversight from a VP of Marketing
- Ability to lead the discussion of the monthly marketing analytics data and synthesize the data into key insights and action items with little help from others
- Shown experience developing and executing innovative multi-channel marketing campaigns or product launch- across several marketing channels such as email marketing, content marketing, social, influencers, advertising- that achieve KPI goals
- Experience in thinking strategically to write well-developed creative briefs and ability to evaluate the work of creative teams to develop top-rate marketing assets for campaigns
- Proven success managing marketing and product launch campaigns from inception to completion and measurement that generate leads and hit sales goals
- Knowledge utilizing owned channels (email, social), organic marketing channels (content marketing, SEO, social) and paid marketing channels (SEM, paid social, advertising) to drive business results
Requirements
- Significant experience in ecommerce/growth marketing
- Experience in consumer subscription products
Nice to have
- Bachelor's degree (required)
Compensation
- Final compensation is based on candidate experience and relevant certifications/qualifications.
- US - Remote, Salary
- $130,000 - $150,000 USD
- US - Remote, Hourly
- Competitive salary at a growing company
Benefits
- Unlimited PTO, comprehensive health benefits and 401(k) match
- Additional Wellness Days to support a balanced schedule
- Flexible Spending Account
- Parental leave benefits
- Continual learning and mentoring opportunities
- We use technology and powerful data to create personalized and innovative learning experiences.
- Growth. We are always learning and you will sharpen your skills.
- Monthly remote-work and annual home office equipment stipends
Company info
- We thrive on change, we are passionate about improvement, we practice trust-based vulnerability, and we are committed to a culture of freedom and responsibility.
- Innovation. It's central to who we are and everything we do.
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This listing is sourced directly from Blueprint Test Prep's careers page and normalized into a canonical job model.