Cibc
Head of Marketing Creative and Content
Toronto, ON · Contract
Sponsorship not specified$12k-$15kDetected 1 day ago
ExpressProject ManagementAgileContent MarketingGrowth MarketingRecruitingLeadershipCommunicationCollaborationProblem Solving
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odds of building a lasting career here
15Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level I)39
Fits your clock70
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About the role
- We need talented, passionate professionals who are dedicated to doing what's right for our clients.
- Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
- You'll establish the structure, talent strategy, operating model, and ways of working for a team of more than 100 creative professionals, while ensuring high-quality, consistent output across CIBC-owned channels.
Responsibilities
- The Marketing team plays an important role in how we connect with clients, build our brand, and bring CIBC's purpose to life.
- As the Head of Marketing Creative & Content, you'll build and lead a net-new creative and content discipline within our evolving agile operating model.
- You'll lead the integration of creative and content capabilities into agile teams, helping the organization deliver at speed without compromising brand integrity.
- Build the function - Design and establish the organizational structure, roles, and operating model for a new creative and content team.
- Develop the resourcing strategy across internal talent, agency partners, and freelance support, and build the foundational processes, tools, and quality standards needed for long-term success.
- Lead talent and culture - Attract, hire, and develop top creative talent across multiple disciplines and levels. Foster a high-performing, inclusive team culture where creativity, collaboration, and accountability work together.
- Embed agile ways of working - Lead the integration of creative and content operations into CIBC's agile operating model.
- Partner across the enterprise - Build strong relationships with leaders across growth marketing, digital, and business lines to align priorities and deliver integrated solutions.
- Manage external agency and vendor relationships to extend team capabilities where needed.
- Use data to improve performance - Measure creative and content effectiveness using data and insights. Identify opportunities to optimize performance, improve client experiences, and support acquisition, retention, and brand equity objectives.
Requirements
- You bring 12-15+ years of progressive leadership experience in creative, content, or brand marketing, including 7-10+ years leading large, multi-disciplinary teams.
- You have demonstrated experience standing up, scaling, or significantly transforming a creative or content organization, and you're energized by creating structure, clarity, and momentum in a changing environment.
- You have hands-on experience integrating creative functions into agile operating models and understand methodologies such as Scrum, Kanban, Scaled Agile Framework (SAFe), or similar approaches.
- You bring strategic and digital expertise.
- You have deep knowledge of content strategy, brand storytelling, digital content production, and multi-channel campaign development.
- Experience using data, personalization, or artificial intelligence-assisted tools to enhance creative workflows is an asset.
- You have a bachelor's degree in Marketing, Communications, Fine Arts, or a related field
- Experience in financial services or another regulated industry is also an asset.
- We cultivate a culture where you can express your ambition through initiatives like Purpose Day
- We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
Compensation
- We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing
Benefits
- Set the creative vision and content strategy for CIBC-owned channels, ensuring work is audience-focused, on-brand, and aligned to business goals.
- You have strong executive presence and can build trust, align stakeholders, and communicate a clear vision across senior leadership and large teams.
- You have the right education and industry perspective.
Company info
- At CIBC, we embrace your strengths and your ambitions, so you are empowered at work.
- At CIBC we enable the work environment most optimal for you to thrive in your role.
- You bring your real self to work, and you live our values - trust, teamwork, and accountability.
This listing is sourced directly from Cibc's careers page and normalized into a canonical job model.