Justworks

Justworks

Senior Product Marketing Manager, Growth

New York, New York · Senior

Sponsorship not specified$147k-$190kDetected 12 days ago
A/B TestingGrowth MarketingResearchLeadershipCommunicationCollaboration

About the role

  • We work hard and care about our most prized asset - our people.
  • We're helping businesses get off the ground by enabling them to focus on running their business.
  • We're data-driven and never stop iterating.

Responsibilities

  • Define and prioritize hypotheses across your funnel area-partnering with Growth, Product, and Data to design tests, execute them, and translate results into system improvements that compound over time.
  • Partner with the Market Intelligence Lead on voice of customer, win/loss, and competitive research-contributing your funnel perspective and translating shared insights into actionable journey design and targeting decisions.
  • Use market and customer intelligence to continuously improve segmentation strategy, lifecycle design, and growth prioritization across acquisition and expansion-and advocate on behalf of the customer across the organization.
  • Work through partners, not around them-aligning with Sales, Revenue Operations, Demand Generation, Product, and fellow PMMs to execute the growth system, not just define it.
  • Collaborate closely with the Acquisition Lead, Expansion Lead, and Market Intelligence Lead to ensure your work connects across the full customer journey and compounds over time.
  • build trust through clarity, rigor, and follow-through-not title or escalation.
  • Collaborate across teams to drive shared growth outcomes.
  • Partner with Pricing & Packaging to ensure journey strategy reinforces platform positioning and pricing communication at key conversion and upsell moments.

Requirements

  • Minimum of 6 years in product marketing, growth marketing, or a related B2B SaaS function, with a track record of owning funnel strategy and driving measurable outcomes.
  • Outstanding storyteller: synthesize customer, market, and data signals into clear narratives tailored to different audiences-from prospects to senior leadership.
  • Data-driven with customer empathy: combine intuition with rigorous analysis and regularly go to the source-customer interviews, sales calls, win/loss reviews.
  • Deep familiarity with hybrid self-serve and sales-assisted GTM motions
  • Fluent in the metrics that matter: funnel conversion rates, CAC efficiency, time-to-value, NRR, ARPC, and lifecycle progression rates.
  • Proven ability to influence cross-functional stakeholders-Product, Sales, and Marketing leadership-without direct authority.
  • Ownership mentality: you take initiative without being asked and are scrappy and resourceful in fast-moving, ambiguous environments.
  • Experience in HR tech, fintech, payroll, or adjacent SMB platforms is a plus.
  • The base wage range for this position based in our New York City Office is targeted at $147,000.00 - $190,000.00 per year.
  • Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

Nice to have

  • SMB buyer experience strongly preferred.

Compensation

  • The base wage range for this position based in our New York City Office is targeted at $147,000.00 - $190,000.00 per year.

Company info

  • At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
  • We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.
  • We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
  • Our Values
  • At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community.
  • We solve HR issues.
  • If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.
  • We're united by shared goals and shared motivations at Justworks.
  • These are best summed up in our company values, which are reflected in our product and in our team.
  • If this sounds like you, you'll fit right in.
  • Define lifecycle stages, key moments, and behavioral triggers that shape how customers experience and progress through each stage-producing journey blueprints the broader GTM system can execute against.

Visa & Work Authorization

  • all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, vetera
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This listing is sourced directly from Justworks's careers page and normalized into a canonical job model.