Groundtruth

Demand Generation Manager

New York, New York, United States

Sponsorship not specified$85k-$115kDetected 43 days ago

LLMsA/B TestingGoogle AdsMeta AdsHubSpotGrowth MarketingPerformance MarketingSalesLead GenerationVendor ManagementCollaboration

About the role

Learn more about the perks of joining our team here.
This is a builder role at a company in the middle of a real transformation.
If you've been the person who figures it out (sets up the attribution, writes the brief, challenges the agency, and still has a point of view on what to cut) we want to talk to you.

working with content and product marketing to design email and lifecycle touchpoints that move prospects through the funnel.

Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other programmatic DSPs like The Trade Desk.
Familiarity with HubSpot or similar marketing automation platforms.
Experience with both brand and performance budget allocation.
Experience with LLMs and Gen-AI platforms.

proactively monitor and report on performance and insights
Creative messaging development, A/B testing Y ou have This is our ideal wish list, but most people don't check every box on every job description.
So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we'd love to hear from you.
At least 4-6 years in demand gen, performance marketing, or growth marketing, ideally at a startup, B2B SaaS or ad tech company.
Proven track record running paid campaigns that generate pipeline.
Comfort operating across both enterprise B2B and self-serve/SMB motions.
Data fluency and attribution and strong analytical instincts.
Someone who can take a GTM brief and turn it into a channel plan without much hand-holding.

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.
We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We are respectful to each other, our customers, and our partners in everything we do.
We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company.
Work alongside passionate, creative, and motivated colleagues who support each other and encourage new ideas.
We offer a remote-first philosophy and flexible PTO policy, allowing you to balance work with your personal life.

Equal Employment Opportunity (EEO) Statement We are an
equal opportunity employer and value diversity, inclusion and equity at our company.

This listing is sourced directly from Groundtruth's careers page and normalized into a canonical job model.