Base Power Company

Base Power Company

Growth Marketing

Austin, TX

Sponsorship not specifiedDetected 33 days ago
A/B TestingCRMGrowth MarketingVendor ManagementCollaboration

About the role

  • Our marketing team combines creative, customer-focused strategy with data-driven precision to reach the right customers at the right time.
  • The Marketing team at Base is lean, high-ownership, and results-driven.
  • We operate with clear accountability, tight feedback loops, and a strong bias towards action.

Responsibilities

  • Own customer acquisition targets across growth channels, with clear accountability for cost-per-acquisition, response rates, and downstream conversion.
  • Build and manage acquisition campaigns across offline and digital channels, from creative development and audience targeting to vendor management and production.
  • Design and run rigorous tests (formats, messaging, offers, targeting) and use results to continuously improve performance across channels.
  • Collaborate closely with design to develop compelling campaign creative that stands out in every medium.
  • Work cross-functionally with design, sales, and product to ensure direct mail and broader growth efforts align with market expansion plans.
  • Experience working cross-functionally with design, sales, and product, translating growth goals into clear execution.
  • Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America's next-generation power company.

Requirements

  • Strong understanding of campaign operations: production workflows, vendor management, list sourcing and segmentation, A/B testing at scale.

Skills

  • planning, executing, and optimizing campaigns across offline and digital channels.

Company info

  • Base is America's next-generation power company.
  • We're rebuilding the foundation of modern civilization-electricity-by deploying a vast network of distributed batteries that is transforming today's fragile, centralized grid into a resilient and abundant system.
  • We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
  • Base is a startup, which means priorities shift and evolve quickly.
  • Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
  • Rebuilding the grid is a big challenge.
  • We work hard because we care deeply about the impact we're creating.
  • We work in-person.
  • It's not a 9-to-5.
  • We are all-in.
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This listing is sourced directly from Base Power Company's careers page and normalized into a canonical job model.