The Florida Panthers

Head of Content

Amerant Bank Arena, Sunrise, FL · Full-time

Sponsorship not specifiedDetected 29 days ago

Content MarketingVideo ProductionLeadershipCollaboration

About the role

The Florida Panthers enter their 33 rd season in 2026-27 as one of the National Hockey League's premier franchises.
As back-to-back Stanley Cup champions in 2024 and 2025, the Cats have emerged victorious in 11 of their past 12 postseason series and have captured four Eastern Conference championships.
The Panthers are led by President of Hockey Operations & General Manager Bill Zito entering his seventh season, and President of Business Operations Michael White who begins his first full season.

Develop and execute a bold, comprehensive content strategy that reflects the ambition of this organization and puts the Florida Panthers brand at the intersection of sport, culture, and storytelling
Partner closely with the Creative Director, VP of Game Presentation, and VP of Digital Marketing to ensure visual consistency, strategic alignment, and cross-functional execution
Build a forward-looking content roadmap with fans at the center - one that anticipates where culture is heading and positions this franchise as a leader in premium content
Own all video production for game presentation: show opens, hype videos, player features, branded content, and special events - setting a new standard for live entertainment every night
Create in-arena experiences that energize the team and give fans something they carry with them long after the game ends
Lead the creation of original, digital-first content across social, web, and mobile - taking the stories of the Florida Panthers and engaging fans wherever they live online
Use data and platform analytics to drive performance, inform creative decisions, and continuously elevate what engagement looks like for this brand
Collaborate with Partnerships to produce branded video assets that deliver real, measurable value for partners and fans alike
Build, inspire, and develop a high-performing team of producers, editors, and shooters - guiding end-to-end production from concept to delivery

10+ years of leadership experience in video production and content development
High-level video editing expertise with strong proficiency in industry-standard platforms
Deep experience conceiving and producing large-scale show opens and premium content
Proven ability to lead high-performing creative teams while maintaining your own creative credibility
Sharp understanding of digital content trends, fan engagement, and brand audience development
Strong cross-functional collaboration skills - as effective with Marketing, Partnerships, and Broadcast as with your own team
A genuine passion for storytelling - not a line on a resume, but a way of seeing the world

Conceive and execute seasonal show opens and media day executions that capture the identity of this team and set the tone for what's ahead
Oversee equipment, software, and production systems - always investing in the tools that keep the team ahead

veterans' affairs; children's health and education; raising awareness for the endangered Florida Panther; and growing youth hockey throughout the region.

ithout regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership i

This listing is sourced directly from The Florida Panthers's careers page and normalized into a canonical job model.