FI
Senior Manager, Paid Search & YouTube
New York, NY · Senior
Sponsorship not specified$110k-$160kDetected 34 days ago
DatabricksSEMGoogle AdsPerformance MarketingCommunication
About the role
- We're a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship.
- Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring - and that's just the beginning.
- Bridging the communication gap between pets and humans.
Responsibilities
- Own hands-on execution across the full Google Ads portfolio: Search (brand and non-brand), Performance Max, Demand Gen, Shopping, and YouTube -- you build campaigns, manage bidding, pace budgets, and make the scaling calls yourself
- Drive your channel's contribution to our shared blended CAC target while protecting volume, partnering with Finance on true unit economics rather than platform-reported numbers
- Own YouTube strategy across the upper and lower funnel, including reach vs. Demand Gen mix, reallocation tests, and conversion lift studies that quantify incremental impact ahead of peak period
- Own the creative brief-to-asset pipeline for paid search and YouTube, representing the channel in creative reviews and partnering with Brand and Creative on video and asset production
- Maintain measurement and signal quality end to end: conversion tagging accuracy, enhanced conversions, consent handling, customer match, and existing-member exclusion lists at parity across campaigns
- Manage brand safety and fraud controls including placement and content exclusions and suitability settings across YouTube and Display
- Own the paid-side requirements, QA, and troubleshooting for Shopping feeds in partnership with internal feed teams
- Manage platform partner relationships with Google reps, including beta access, budget, billing, and spend reconciliation
- Develop cutting-edge technology to revolutionize what it means to be a pet parent.
Nice to have
- Demand Gen mix, reallocation tests, and conversion lift studies that quantify incremental impact ahead of peak period
Compensation
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
Benefits
- Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.
- Enjoy flexible PTO to take the breaks you need.
- We've got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Lead peak planning for product launches, BFCM, and holiday, including budget scenarios, creative readiness, and bidding strategy
Company info
- Run an incrementality and testing practice (lift studies, geo tests) that validates spend is driving net-new customers, not harvesting existing demand
- Dog-Friendly Office: Bring your pup to work - they're part of the team, too.
- The pet industry remains firmly stuck in the past and we are here to change that.
Equal opportunity
- Share the Fi magic with loved ones through our gifting program.
- Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace.
- We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
- Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.
This listing is sourced directly from FI's careers page and normalized into a canonical job model.