Writer
Senior manager, lifecycle & audience marketing
San Francisco, CA · Senior · Full-time
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About the role
- Establish the reporting and measurement framework that connects lifecycle activity to engagement, pipeline, and revenue outcomes, and translate performance into clear decisions and program improvements
- Experience owning an email and lifecycle marketing program end to end, including both strategy and hands-on execution.
- Experience using person-level and account-level signals to inform segmentation, nurture, personalization, and lifecycle strategy.
Responsibilities
- With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs.
- WRITER is looking for a senior lifecycle marketing manager to own how we engage, nurture, and grow our audiences across the customer journey.
- You'll own our email and lifecycle marketing program end to end, from strategy and audience development through hands-on execution, measurement, and optimization.
- Own our email and lifecycle marketing program end to end, from strategy and audience development through hands-on execution, measurement, and optimization in HubSpot
- Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting directly in HubSpot without relying on marketing operations
- Explore how AI can transform the way we build audiences, personalize communications, and use email to move people through their journey - experimenting quickly and pushing beyond traditional lifecycle playbooks
- Experience building lifecycle programs for complex enterprise buying journeys and understanding how email and nurture support account-based GTM motions.
Requirements
- Deep hands-on experience with HubSpot or a comparable marketing automation platform.
- Strong analytical instincts and the ability to translate performance into clear decisions and program improvements.
Nice to have
- 6+ years of experience in lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or enterprise technology.
Compensation
- Annual work-life stipends for:
Benefits
- Generous PTO, plus company holidays
- Medical, dental, and vision coverage for you and your family
- Paid parental leave for all parents (16 weeks)
- Health savings account for eligible plans with company contribution
- Wellness stipend for gym, massage/chiropractor, personal training, etc.
- Learning and development stipend
- Our vision is to expand human capacity through superintelligence.
Company info
- Company-wide off-sites and team off-sites
- Competitive compensation, company stock options and 401k
- Founded in 2020 with office hubs in San Francisco, New York City, Austin, Chicago, Seattle, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI.
Visa & Work Authorization
- in, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law
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