Workato
Strategic Events Manager
Palo Alto, California · Mid
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$7,053 more — $97,053 — moves this role to Level III and 3 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $97,053 would place this position at wage Level III. That figure is within the posted range, and I'd like to target it. This role classifies under "Meeting, Convention, and Event Planners" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Meeting, Convention, and Event Planners (13-1121) · San Jose-Sunnyvale-Santa Clara, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
Employer immigration record
from this employer's Department of Labor filings
Files H-1B transfers
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- For more information, visit workato.com.
- Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles.
- But, we also believe in balancing productivity with self-care.
Responsibilities
- The primary responsibility for this Strategic Events Manager role is to develop and execute integrated marketing and communication strategies to promote Tier 1 strategic events-such as product launches, our flagship event WOW & regional WOW World Tours.
- Collaborate with stakeholders and leadership to align on event goals, messaging, target audience & KPIs
- Create a comprehensive marketing communications plan and calendar for all event marketing activities (email, digital, social, PR, etc), taking into account different segments, personas, maturity stages, and regions.
- Collaborate with the product marketing and events teams to craft compelling content for event websites, promotional emails and employee assets highlighting key speakers, sessions, experiences and persona-based attendee journeys
- Develop creative briefs and coordinate with internal design, web and video teams to produce any creative or multimedia assets
- Use segmentation and data-driven tactics to optimize audience targeting for audience acquisition. Monitor campaign performance and adapt strategies accordingly.
- Develop and send targeted nurture emails to registered attendees, to ensure their attendance at the event
- Create and maintain registration tracking documents to monitor Week over Week and YoY registration data, including leaderboards to drive sales engagement
- Collaborate with the Customer Success team to develop a post-event survey strategy
Requirements
- 3-5 years of experience in event marketing or SaaS communications, preferably in a B2B marketing environment
- Proven experience in managing multi-channel marketing campaigns
- Strong understanding of digital marketing and marketing automation platforms (Marketo) and experience with various MarTech solutions (Outreach, SFDC)
- Understanding of event KPIs and metrics, ability to report on campaign successes
Nice to have
- Experience with the Cvent event platform is a plus
Skills
- Business Insider named us an "enterprise startup to bet your career on"
- Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
- Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
- Quartz ranked us the #1 best company for remote workers
Compensation
- $130K [CA - USD) annual gross base salary.
- This range reflects the good-faith estimate of the base salary we reasonably expect to pay for this position at the time of posting and upon hire.
- Final compensation will be determined based on skills, experience, internal equity, and location (where applicable).
- In addition to base salary, this role may be eligible for variable compensation, equity, and company-sponsored benefits, subject to local eligibility rules.
This listing is sourced directly from Workato's careers page and normalized into a canonical job model.