Coke
Senior Manager, Connections and Media
US - GA - Atlanta · Senior · Full-time
No sponsorshipDetected 5 days ago
Data ScienceProject ManagementSEOStrategic CommunicationsCommunication
About the role
- The ideal candidate will be able to link business strategy to communications strategy and translate the communication strategy into an optimal connections plan.
- Annual Incentive Reference Value Percentage: 15 Annual Incentive reference value is a market-based competitive value for your role.
- It falls in the middle of the range for your role, indicating performance at target.
Responsibilities
- Interpret consumer insights and trends, develop communication strategies, evaluate historical learnings and performance (including Marketing Mix Modelling), and apply the latest industry and marketplace knowledge.
- Directs the negotiations and execution of paid media investments for a brand(s) against national and/or local media (Broadcast, Print, Online, Radio, OOH, etc.), Social, Mobile and Search, etc. efforts in partnership and with the support of agencies (Media agency, Social agencies, Search agency, etc.).
Requirements
- Bachelor's Degree required
Nice to have
- 7-10 years of experience in a client-side or agency-side Media Planning or Investment role
- complimented by proven proficiency in integrated communication planning across Owned, Earned, Shared and Paid touchpoints
- High level of acumen on audience planning, data science, digital media (incl. programmatic, retail media networks) and paid social
- Understanding of media measurement and full funnel measurement & optimizations
- Has worked in a highly matrixed, cross-functional organization.
- CPG experience an asset, broad industry experience preferred.
- Experience on large, multi-channel marketing campaigns incl. integrated media partnerships
Skills
- Pay Range:
- United States of America: 139,600 USD - 157,900 USD
- Annual Incentive Reference Value Percentage:
- Location(s):
- United States of America
- City/Cities:
- Travel Required:
- 00% - 25%
- Relocation Provided:
- Job Posting End Date:
- July 28, 2026
- Understands and is able to simply communicate complex trends in the media landscape and consumer media behavior
Compensation
- United States of America: 139,600 USD - 157,900 USD
- Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.
- Annual Incentive Reference Value Percentage:
- Annual Incentive reference value is a market-based competitive value for your role.
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
- We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.
- Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Company info
- We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
- We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.
- We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
- We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
- When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
- Develop prioritized investment strategies inclusive of internal and external investments to build strong connection plans across paid (Broadcast, On-line Video, Radio, Digital, Mobile, Search, OOH, Print, etc.), earned (PR, influencers, social), owned (packaging, liquid rewards, websites), and shared (passion point, customers) connection points along the consumer journey.
Visa & Work Authorization
- The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position.
This listing is sourced directly from Coke's careers page and normalized into a canonical job model.