G2 Capital Advisors

Director of Events & Field Marketing

Remote (US) · Director

Sponsorship not specifiedDetected 65 days ago

SalesforceLeadershipCommunicationCollaborationMentoring

About the role

Ensure field marketing programs are tightly integrated with G2's account-based motion, working with demand gen and sales leadership to align target accounts, messaging, and follow-up
Apply a global lens and growth mindset to all of G2's event and field activations
Managing and mentoring a growing, hybrid (remote and in-office) team - directing and delivering on G2's event vision

Responsibilities

Now, we have joined forces with Capterra https://www.capterra.com/, SoftwareAdvice https://www.softwareadvice.com/, and GetApp https://www.getapp.com/ to create the largest source of online data and software insights to fuel intelligent buying in the age of AI.
We cheer for each other's successes, learn from our mistakes, and support and lean on one another during challenging times.
Use events and field programs to drive awareness and engagement with prospects and develop loyalty and growth with customers
Player-coach who can build and grow a high-performing, engaged team of events and field marketing professionals
Partner with the broader brand team to create a compelling and consistent experience across all event and field touchpoints, from invitation to registration to in-person
Partner with the sales and demand gen marketing teams to identify and activate in-person event and field revenue growth and renewal opportunities
Oversee the development and execution of G2's North American field marketing program, including executive dinners, roundtables, lunch and learns, partner co-marketing, sponsorships, and ABM-aligned regional activations
Work with the communications team to develop event and field agendas and content, as well as an internal speakers bureau, identifying key opportunities to leverage and showcase G2's thought leadership platform
Provide event support for large-scale employee events and subject matter expertise to other internal teams, like Employee Success, People and Recruiting
Evolving G2's event strategy, helping to define our positioning and story, while ensuring we effectively communicate it to all stakeholders (buyers, sellers, partners, employees, and the software technology industry)

Requirements

10+ years of experience in events and/or field marketing, with experience leading teams to deliver successful B2B marketing activations
Demonstrated experience overseeing field marketing or regional/ABM-driven programs, including a track record of marketing-influenced opportunity and pipeline production
Strong understanding of ABM frameworks and how field marketing fits within a broader account-based motion
Prior experience and deep knowledge of the software technology and corresponding events landscape
Strong platform proficiency across Salesforce and G-Suite

Compensation

With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
Leading the development and execution of key G2 owned events, such as G2's annual Reach conference, Dreamforce reception, and newly launched AI in Action Roadshow
Assisting with the planning and execution of large-scale employee events like G2's annual Kickoff event

Company info

Keeping G2's customers at the heart of our events programs, building upon our G2 Reviews and customer advocacy efforts to ensure that all touchpoints elevate our partners and customers (both buyers and sellers) and their voices
And we are just getting started!
We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
At G2, everything we are and what we do is grounded in our PEAK values- (Performance + Entrepreneurship + Authenticity + Kindness.

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