AltaGas
WGL - Manager, Marketing
Springfield, VA
Sponsorship not specified$124k-$180kDetected 29 days ago
Project ManagementMarketing AnalyticsCRMPerformance ManagementCustomer SupportLeadershipCommunicationCollaborationMentoringPublic SpeakingAdaptability
About the role
- Reporting to the Director, Customer Experience, the Manager ensures marketing efforts are customer-centered, data-informed, and operationally disciplined.
Responsibilities
- Manage marketing intake, prioritization, and resource allocation across competing initiatives to ensure work aligns with business priorities, customer needs, and organizational goals.
- Lead cross-functional planning and execution with partners across Customer Experience, Customer Service, Sales, Energy Efficiency, Regulatory, Communications, Operations, Digital, and other business functions to drive coordinated outcomes.
- Develop and execute integrated, multi-channel marketing campaigns that drive participation, acquisition, engagement, retention, and other defined business objectives.
- Establish and maintain marketing processes, workflows, campaign planning standards, and marketing brief requirements that improve consistency, accountability, scalability, and execution quality across the team.
- Lead agency and vendor relationships with a strong performance-management mindset, holding partners accountable for deliverables, challenging recommendations when appropriate, negotiating for better outcomes, and ensuring transparency, quality, and value from external investments.
- Monitor campaign performance, customer response, and marketing effectiveness, using data and insights to optimize execution and improve results.
- Develop senior leadership and executive-ready reporting and recommendations that clearly connect marketing activities to business outcomes, opportunities, risks, and performance trends.
- Lead, coach, and develop team members through clear expectations, performance management, accountability, and ongoing professional development.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 7+ years of progressive marketing experience, including responsibility for campaign execution, performance management, and business results.
- Demonstrated ability to balance confidence with curiosity, remaining open to feedback, alternative viewpoints, and new information while maintaining accountability for decisions and outcomes.
- Proven experience leading integrated marketing campaigns across multiple channels.
- Demonstrated ability to analyze marketing performance and translate findings into business decisions and recommendations.
- Experience managing agencies and vendors with accountability for performance, deliverables, budgets, and results.
- Experience presenting marketing plans, performance, and recommendations to senior and executive leadership.
- Ability to work effectively across complex, cross-functional organizational environments.
Nice to have
- Experience within the utility, energy, regulated services industries.
- Familiarity with customer experience, Voice of the Customer, customer engagement, or customer lifecycle marketing practices.
- Experience supporting marketing initiatives that require coordination across multiple business units and stakeholder groups.
- Experience working in environments with legal, compliance, regulatory, or public policy considerations.
- Advanced experience using marketing analytics platforms, CRM systems, customer data platforms, or performance dashboards.
- The Company values diversity in its workforce and encourages United States military veterans and service members who meet the qualifications to apply
- Why work at AltaGas?
- AltaGas assets include Washington Gas/WGL, SEMCO, and Petrogas.
Compensation
- We offer a competitive salary range of $123,800 to $180,125 per year, commensurate with experience, education, and skills.
Benefits
- For U.S. hires: WGL/SEMCO/AltaGas offers a total rewards package that includes competitive pay, incentive bonus plans, holiday pay, 401K matching and a wide array of benefits.
- These benefits including medical, dental and vision coverage are designed to help you and your family stay healthy.
- We also have paid time off (PTO) to balance the demands of your work and personal life.
- Available benefits vary depending upon the specifics of the role.
Company info
- https://youtu.be/k1mrKDdsYW8?si=y1k3NOyHxgf4emdL
Visa & Work Authorization
- ed applicants will receive consideration without regard to a person's ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity or expression, age, record of offences,
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This listing is sourced directly from AltaGas's careers page and normalized into a canonical job model.