The National Football League

The National Football League

Senior Director, NFL DTC Product Marketing

Inglewood, California, United States · Director

Sponsorship not specifiedDetected 13 days ago
Product ManagementProduct StrategyBrand StrategyGrowth MarketingForecastingLeadershipCommunicationCollaborationPublic Speaking

About the role

  • The NFL is seeking a strategic, highly experienced, analytically grounded, innovative and highly collaborative senior marketing leader to serve as Sr.
  • Director of Product Marketing for NFL DTC.
  • This role can be based in either our New York, NY or Inglewood, CA office.

Responsibilities

  • Lead product marketing strategy for NFL DTC. Define and evolve the positioning, messaging, value proposition, and go-to-market approach for NFL+ and related DTC experiences to drive fan demand and business growth.
  • Champion the voice of the fan. Leverage consumer insights, audience segmentation, behavioral data, and market intelligence to shape decisions across product marketing strategy, audience definition, messaging, and customer journey design.
  • Drive audience and offer strategy. Partner with Strategy, Analytics, Product, and Lifecycle teams to identify growth opportunities across acquisition, premium conversion, retention, and churn mitigation.
  • Partner across the product lifecycle. Collaborate with Product, Product Management, and UX stakeholders from concept through launch to ensure fan needs, value communication, and commercialization plans are embedded in product development.
  • Lead cross-functional alignment and decision-making. Act as a strategic integrator across Product, Marketing, Finance, Analytics, Media, Content, Legal, and executive stakeholders
  • Oversee launch readiness and operating cadence. Ensure key milestones, approvals, dependencies, and operating rhythms are in place to support high-quality launches during critical seasonal windows.
  • Develop executive-ready narratives. Create clear, concise business stories for leadership that connect marketing strategy, product priorities, performance results, risks, and investment needs.
  • Steward budget and business discipline. Partner with Finance and cross-functional teams to manage investment choices, budget alignment, forecast assumptions, and strategic tradeoffs.
  • Measure performance and optimize impact. Define success metrics and partner with Analytics to interpret performance across acquisition, subscriber behavior, engagement, premium mix, retention, and marketing contribution to revenue.
  • Build NFL DTC long-term brand architecture and positioning. Establish purpose across all DTC experiences informing brand identity, positioning, and messaging to differentiate and emphasize unique selling.

Requirements

  • 12+ years of experience in product marketing, growth marketing, brand strategy, consulting, or related strategic leadership roles.
  • Experience in sports, entertainment, media, technology, or other fan-centric consumer businesses.
  • Familiarity with subscription economics, mobile-first acquisition, lifecycle marketing, app and web funnels, and subscriber retention levers.
  • Experience working with consumer insights, segmentation frameworks, behavioral analytics, or propensity modeling.
  • Comfort operating at the intersection of brand strategy, product strategy, and performance marketing.
  • Experience in organizations with high visibility, fast decision cycles, and regular executive engagement.

Nice to have

  • Bachelor's degree required
  • MBA or other advanced degree preferred.

Skills

  • Able to translate broad business goals into focused marketing strategies, decision frameworks, and execution plans.

Compensation

  • Own integrated go-to-market planning. Translate annual and seasonal business priorities into coordinated marketing strategies, launch plans, and cross-functional readiness across paid, owned, earned, partner, and lifecycle channels.

Company info

  • Develops talent, invites collaboration, and fosters accountability, transparency, and shared ownership.
  • Salary / Pay Range
  • This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified.
  • The NFL expects to hire for this position near the middle of the range.
  • Only in truly rare and exceptional circumstances, where an external candidate has experience, cr
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This listing is sourced directly from The National Football League's careers page and normalized into a canonical job model.