Webershandwick

Senior Manager, B2B Marketing

Baltimore, Maryland, United States · Senior

Sponsorship not specifiedDetected 76 days ago

SEOSEMContent MarketingHubSpotSalesforceMarketoCRMSalesLead GenerationCommunicationCollaboration

About the role

Weber Shandwick is seeking a talented Senior Manager of B2B Digital Marketing to join our Weber Advisory team.
This position is based in our Baltimore office on a hybrid schedule.
You are a strategic, solutions-oriented marketer with a passion for the B2B landscape.

Develop & Lead Strategy: Architect and implement integrated B2B marketing strategies for major campaigns and product launches, with a focus on demand generation, lead nurturing, and Account-Based Marketing (ABM).
Execute Across Channels: Oversee the execution of digital campaigns, including marketing automation, paid media, content marketing, and SEO/SEM, ensuring all channels work together to drive results.
Serve as a Client Advisor: Act as the primary digital marketing strategist for key clients, providing senior-level counsel and building strong, trusted relationships.
Manage Integrated Projects: Manage project timelines, budgets, and staffing for complex digital initiatives, coordinating across internal creative, paid media, and analytics teams to ensure flawless delivery.
Proven expertise in B2B marketing, including demand generation, lead generation, ABM, and sales enablement.
Strategic Thinking: The ability to see the big picture, develop comprehensive strategies, and translate business goals into marketing outcomes.
Collaboration: A talent for building strong relationships and working effectively across multiple teams and disciplines.

6-8 years of experience in digital marketing, with a strong preference for an agency background.
Hands-on experience with B2B marketing automation and CRM platforms (e.g., Marketo, Pardot, Salesforce, HubSpot).
Experience managing integrated campaigns and collaborating with creative, technical, and media teams.
Client Service & Communication: Excellent written and verbal communication skills with proven success in managing senior-level client relationships.

Excellent written and verbal communication skills with proven success in managing senior-level client relationships.

$80,000 USD - $95,000 USD
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position
market considerations
budgetary considerations
tenure and standing with the company (applicable to current employees)
as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is more than a leading global PR agency - we're an engagement agency working at the cutting edge of the new media landscape.
We're storytellers and content creators who engage people IN the story.
Our success is built on a deep commitment to client service and our people, embracing creativity and collaboration to build brands and reputations.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors
rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com.

origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status

This listing is sourced directly from Webershandwick's careers page and normalized into a canonical job model.