Columbia Sportswear
Sr. DTC Merchandiser
Carlsbad, California, United States of America · Senior · Full-time
Sponsorship not specifiedDetected 113 days ago
Product ManagementProduct StrategyExcelResearchLeadershipCommunicationProblem SolvingMicrosoft Office
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odds of building a lasting career here
30Risky
Cap-exempt (no lottery)0
Sponsors this role55
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
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About the role
- Translate seasonal line strategy into DTC product priorities to share across DTC channels including web, email, retail, social, and paid media.
- Translate product features, intent, and seasonal direction into consumer-facing product stories, including the consumer benefit, use case, outfitting opportunity, and reason-to-buy.
- Communicate roadmap updates, product pivots, delayed deliveries, late adds, campaign shifts, and priority changes clearly and consistently across teams.
Responsibilities
- Support the Senior Manager, DTC Merchandising in building, maintaining, and communicating the Seasonal Product & GTM Calendar, including key product stories, launches, category moments, campaign priorities, and consumer-led seasonal edits.
- Partner with Product Merchandising and Planning to understand line intent, key franchises, product flow, delivery timing, and inventory position.
- Maintain visibility to key launches, late adds, delivery shifts, chase opportunities, markdown moments, and promotional needs to ensure product priorities remain actionable and commercially grounded.
- Conduct ongoing competitive shopping and market research to maintain a strong pulse on the apparel landscape, identifying relevant product, pricing, color, styling, assortment, storytelling, and promotional trends.
- Support the development of product POVs for seasonal stories, campaign moments, category pushes, launches, collections, DTC priorities, and consumer-led product edits.
- Partner with Marketing and Creative to ensure product priorities, hierarchy, selling points, styling needs, and asset requirements are clearly briefed and accurately represented.
- Partner with ecommerce merchandising to ensure site experiences reflect the product stories, featured product priorities, inventory timing, and campaign timing.
- Partner with the Retail Assortment Planner to ensure retail windows and zone plans align with the broader product roadmap, marketing calendar, and key seasonal stories.
- Monitor weekly business performance and support the Senior Manager in identifying product risks, opportunities, and recommended actions.
- Partner with Planning to understand sell-through, inventory position, receipt flow, SKU productivity, margin, and markdown risk.
Requirements
- 5-7+ years of experience in merchandising, DTC merchandising, GTM merchandising, product marketing, buying, ecommerce merchandising, or related apparel/retail roles.
- Strong analytical skills with the ability to interpret selling data, inventory position, product performance, customer insights, and channel response.
Nice to have
- Experience supporting apparel GTM calendars, seasonal line adoption, product launches, campaign planning, and DTC product storytelling.
- Familiarity with product lifecycle management, assortment architecture, SKU productivity, category strategy, and channel segmentation.
- Key Competencies
- Consumer-first mindset
- Strong product and commercial acumen
- Cross-functional influence
- Digital and DTC fluency
- Data-driven decision making
Benefits
- We have extensive wellness benefits, employee discounts and a generous time off program available.
Company info
- If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
Equal opportunity
- If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the
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This listing is sourced directly from Columbia Sportswear's careers page and normalized into a canonical job model.