Sallie Mae Bank
Manager, Digital Customer Analytics & Insights
Newark, DE · Senior
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About the role
- When you join Sallie Mae, you become a champion for all students.
- To help them plan their higher education, successfully finish, and prepare for life after school.
- Students need guidance navigating this important time in their life.
Responsibilities
- Partner with Product and Marketing teams to define digital measurement strategies, ensuring accurate tracking of customer interactions, key events, and funnel milestones across digital touchpoints
- Lead A/B testing agenda for digital journey to identify friction points and improve customer experience
- Own NPS survey analytics in partnership with Brand team, ensuring appropriate analytics to report franchise-level NPS scores, and interpretation of internal and external factors affecting NPS scores
- Develop models and forecasts to support business planning and decision-making.
- Collaborate with cross-functional teams to understand business objectives and provide insights to inform business strategies.
- Demonstrated ability to lead and manage projects and deliver high-quality analytics outputs.
- A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.
- They need a partner willing to evolve and not only meet but surpass their expectations.
- We're looking for people who are excited to drive this transformation.
- To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.
Requirements
- it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
- Bachelor's degree in mathematics, statistics, economics, computer science, or related field.
- 5+ years of experience in analytics, with at least 2 years of experience managing cross-functional projects.
- Strong experience with SAS, SQL, Python, R, or other programming languages
- Master's degree in mathematics, statistics, economics, computer science, or related field
- Strong experience with digital analytics, including Adobe Analytics, to analyze web and app customer behavior, funnels, and conversion performance
- All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
Nice to have
- Demonstrated experience in financial services, e-commerce, retail or consulting is preferred
Compensation
- The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perfor
Benefits
- They need someone who acknowledges that their education path is unique.
- You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
- For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.
- For students, for future generations, for the future of education.
Equal opportunity
- The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job.
- To request an accommodation please call (855) 756-2007 and choose option 9.
This listing is sourced directly from Sallie Mae Bank's careers page and normalized into a canonical job model.