Altera
Business Development Manager – Physical AI
San Jose, California, United States · Senior
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About the role
- Physical AI is converging perception, decision, and actuation onto real-time machines while pushing more intelligence to the edge, and industrial automation is moving toward connected, software-defined, and AI-enabled factories.
- FPGAs are uniquely positioned to unify deterministic control, sensor fusion, real-time networking, and edge AI inference on a single adaptable platform.
- As several of these markets are fast-emerging, the role includes helping establish and scale the market motion - which requires strong technical business leadership at the system level.
Responsibilities
- Industrial and factory automation: PLC / PAC controllers, motion and servo-drive control, machine control, IIoT / edge gateways
- Customer Engagement & Design Wins
- Build relationships with robotics OEMs, industrial-automation vendors (controls, drives, machine builders), autonomous-system developers, edge AI platform vendors, module / subsystem suppliers, and system integrators
- Secure design-ins across platforms, machines, and derivatives
- Sensor, encoder, and actuator / drive vendors
- Enable joint solutions and reference designs to accelerate customer adoption
Requirements
- 7+ years of experience in:
- Strong understanding of:
- Familiarity with key interfaces and networks:
- Execution focus: Ability to convert opportunities into pipeline and revenue
- Customer-centric approach: Strong listening skills and ability to translate requirements into solutions
- Bachelor's Degree in Electrical Engineering, Computer Engineering, or related field (Master's preferred)
- Robotics, industrial / factory automation, autonomous systems, or edge AI / embedded systems
- Semiconductor, module, controls, or OEM environments
- Motion / motor control and real-time systems
- Industrial control and networking concepts
- Sensor technologies and fusion (camera, LiDAR, IMU, force / torque)
- AI / ML fundamentals (edge inference pipelines)
- EtherCAT, PROFINET, EtherNet/IP, TSN, real-time Ethernet
- Encoder interfaces (BiSS, EnDat, SSI), MIPI CSI-2
- Experience engaging global customers and managing long design cycles
Nice to have
- Experience with FPGA-based systems or FPGA solution selling
- Understanding of high-speed I/O and memory subsystems, multi-axis motion control, and edge AI deployment constraints (latency, power, form factor)
- Familiarity with ROS / ROS2, AI frameworks, and edge AI toolchains
- Awareness of functional-safety and industrial standards (ISO 10218, ISO/TS 15066, IEC 61508 / SIL, IEC 61131-3, IEC 62443)
- Prior experience with:
- Robotics OEMs or integrators
- Autonomous-system, drone, or AMR/AGV developers
- Edge AI platform or appliance vendors
Skills
- Robotics and autonomy software stacks (ROS / ROS2) and AI frameworks
Compensation
- The pay range below is for Bay Area California only.
Benefits
- IP providers and software / AI stack vendors (ROS ecosystem, vision / AI frameworks)
Company info
- You will act as the bridge between customers, product management, engineering, and ecosystem partners to position FPGA solutions against competing architectures including ASSPs/SoCs, GPUs, and microcontroller-based platforms.
- Identify opportunities where customers require:
This listing is sourced directly from Altera's careers page and normalized into a canonical job model.