Iherb
Director, Brand Strategy
Irvine, CA · Director
Sponsorship not specified$180k-$210kDetected 12 days ago
iOSAndroidSketchAdobe Creative SuiteGraphic DesignBrand StrategyExcelLogisticsVendor ManagementResearchLeadershipCommunicationCollaborationMicrosoft Office
About the role
- We are seeking a Director, Brand Strategy to define, evolve, and scale iHerb's global brand strategy at the enterprise level.
- This role is fundamentally strategic, focused on long-term brand positioning, architecture, and market differentiation.
- This leader will translate business objectives, customer insights, and market dynamics into a cohesive global brand strategy, ensuring alignment across regions, functions, and channels.
Responsibilities
- This role is distinct from creative production leadership roles and does not primarily focus on the execution of marketing assets or day-to-day design management.
- Partner with leadership to align brand direction with company growth priorities
- Build scalable brand systems that ensure consistency across all touchpoints (digital, packaging, campaigns, social, etc.)
- Define enterprise-wide brand standards and governance models to guide execution across internal teams and external partners
- Lead the internal creative studio responsible for producing marketing and brand assets
Requirements
- Bachelor's degree in graphic design, marketing, or a related field
- +12 years of experience in branding, brand strategy, or creative design
- Strong analytical skills, including ability to interpret brand performance data and market research
- Experience influencing executive stakeholders and driving cross-functional alignment
- Ability to work in a fast-paced environment
- Strong understanding of industry trends and best practices
Nice to have
- Proficiency in design and prototyping tools such as Adobe CS and Sketch
- Superior knowledge of Adobe Creative Suite
- Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Skills
- Establish and govern iHerb's global brand identity framework, including visual identity, tone of voice, and brand guidelines
- Establish guardrails and frameworks that empower teams while protecting brand integrity
- Establish strategic brand frameworks and guardrails that inform campaign development and creative direction
Compensation
- The expected salary range for this role is $180,000 - $210,000 USD.
- The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.
Benefits
- Develop long-term (3-5 year) brand strategy and equity-building initiatives
- Establish KPIs and measurement frameworks for brand health (e.g., awareness, perception, equity)
Company info
- For A Better You
- At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone.
- As a team member, we'll empower you to live this promise each day as you make a truly global impact in your career.
- We constantly strive for innovation, while transforming and improving the online shopping experience for our customers.
- We believe that individually we are incredible, but when we come together, our growth is infinite.
- In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.
- Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what's expected, turning challenge into change.
- If you're ready for it, we want you to join our team.
- Get started now.
Equal opportunity
- iHerb is an Equal Opportunity employer.
This listing is sourced directly from Iherb's careers page and normalized into a canonical job model.