Radar
Senior Product Marketing Manager
New York, New York · Senior · Full-time
Sponsorship not specified$170k-$200kDetected 59 days ago
LLMsSalesSensorsResearchLeadershipCommunicationCollaboration
About the role
- RADAR has raised over $104M from top investors, retailers, and strategics and works with some of the world's retail brands including American Eagle and Gap.
- From real-time inventory tracking to seamless checkout experiences, our technology empowers some of the world's largest retailers to streamline operations, reduce loss, and elevate both employee and customer experiences.
- Join us as we reshape the physical world with digital precision, starting with retail and expanding far beyond!
Responsibilities
- Define and maintain RADAR's product positioning and messaging across segments, use cases, and buyer personas, ensuring the commercial team has a clear, consistent story that reflects current product capabilities
- Build and manage the sales enablement library: pitch decks, capability overviews, ROI frameworks, objection handling guides, integration briefs, and battlecards
- Own competitive intelligence, maintaining current profiles on direct and adjacent competitors, tracking product and go-to-market changes, and synthesizing implications for RADAR's positioning and sales approach
- Lead the product launch process for significant releases, coordinating messaging, internal readiness, and retailer-facing communication across product, commercial, and customer experience teams
- Partner with PMs to translate product capabilities into language that resonates with retail buyers, including business case framing, outcome-based narratives, and integration context
- Develop retailer-facing materials that support the customer experience team in business reviews, renewal conversations, and program expansion discussions
- Partner most closely with PMs and the commercial team on messaging, launch readiness, and competitive positioning
- Collaborate with the visual and brand designer to ensure all external and internal materials meet RADAR's visual standards
- Demonstrated ability to develop clear, credible product positioning for technically complex platforms with multiple buyer personas
- Experience building and maintaining a sales enablement library that a commercial team actually uses
Requirements
- 7+ years of product marketing experience, with at least 3 years in a B2B enterprise context
- Comfort working with product teams to understand technical capabilities and translate them into business-relevant messaging
Nice to have
- Experience in retail technology, enterprise SaaS, or hardware-adjacent markets
- Familiarity with RFID, IoT, or physical-world sensing platforms
- Experience supporting a commercial team selling into enterprise retail (merchants, IT, finance, or operations buyers)
Skills
- pitch decks, capability overviews, ROI frameworks, objection handling guides, integration briefs, and battlecards
- Cross-Functional Partnership
- Work as a shared resource across all product domains, with primary alignment to the commercial and product leadership teams
- Coordinate with Customer Experience on account-level materials and retailer business review content
Compensation
- The expected base salary range for this position is $170,000-$200,000.
- The pay range listed for this position is a good faith and reasonable estimate of the range of possible base compensation at the time of posting.
Benefits
- You will also be eligible to receive other benefits including:
- equity, comprehensive medical and dental coverage, life and disability benefits, 401k plan, flexible time off, and paid parental leave.
- Individual pay is determined by work location and additional factors, including job-related skills, experience and relevant education or training._
Company info
- At RADAR, we're transforming the way the world thinks about physical retail.
- We're building the future of in-store experience where every product and every person can be precisely located in real time.
- Our platform combines RFID and AI to unlock hyper-accurate product visibility and automation at scale.
- We're a fast-growing, mission-driven startup where bold ideas, collaboration, and impact are at the core of everything we do.
- Mission-Driven: We're transforming retail with cutting-edge technology and building something that truly matters.
- Collaborative Team: We thrive on curiosity, shared goals, and solving complex problems together.
- High Impact: You'll make meaningful contributions from day one and help shape the future of our product and company.
- Clear Communication: We value honesty, humility, and respectful dialogue-everyone's voice matters.
- Balanced Lives: We work hard, but not at the expense of well-being.
- We respect time, boundaries, and life outside of work.
- Diverse Perspectives: We believe better ideas come from diverse backgrounds, experiences, and viewpoints.
This listing is sourced directly from Radar's careers page and normalized into a canonical job model.