The Farmer's Dog

Senior Lifecycle Manager

New York, US · Senior

Sponsorship not specified$150k-$165kDetected 22 hours ago
A/B TestingCRMExcelPerformance ManagementLeadershipCommunicationCollaborationProblem Solving

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odds of building a lasting career here

33Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70

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About the role

  • One Team: We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers".
  • Beyond denoting skill sets and areas of expertise, we don't think departments matter.
  • We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is.

Responsibilities

  • Own end-to-end lifecycle communications from Welcome to Order Delivered and beyond, and transition manual, day-to-day execution to fully automated, event-triggered messaging in partnership with Product and Engineering.
  • Define the content and messaging strategy across the customer journey, including storage, feeding prep, portioning guidance, transition pacing, and support for picky eaters, to name a few.
  • Partner with Data to rebuild existing customer flows and build new ones, including new product lines and categories, as structured journeys in Simon, enabling more real-time customer data, usability, and lifecycle optimization.
  • Serve as lifecycle sponsor for strategy, enablement, and risk across adjacent growth initiatives, including mixing, weight management, Black Friday support, customer discounting, and subscriber go-to-market.
  • Manage and develop a direct report, running consistent ceremonies and feedback that model strong lifecycle practices and drive visible growth.
  • Support ad hoc lifecycle needs for emerging initiatives as priorities evolve.
  • You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making.
  • Being included is just the beginning, it's about contributing your voice, growing through challenges, and building trust through shared goals.
  • To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals.
  • The Farmer's Dog is looking for a Senior Lifecycle Manager to own customer lifecycle communications and strategy, while sponsoring lifecycle strategy across several high-priority initiatives.

Requirements

  • You have 6+ years of lifecycle, CRM, or retention marketing experience, ideally at a DTC or subscription business, including hands-on ownership of a lifecycle communications platform.
  • You have people management experience and know how to run consistent ceremonies and feedback that help a direct report grow.
  • You have experience designing and running lifecycle experiments, from test setup through QA, analysis, and iteration.
  • You can balance hands-on execution with senior-level strategy, moving fluidly between day-to-day comms work and sponsoring adjacent initiatives.
  • You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions
  • You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously

Compensation

  • $150k-$165k

Benefits

  • The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
  • Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
  • Shape the education, content, and claims strategy to build customer understanding and belief in the format.

Company info

  • We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors.
  • Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
  • #LongLiveDogs
  • What We Stand For and Where You'll Come In
  • You'll partner closely with Product Engineering and Data to move concepts from manual, in-the-weeds execution to scalable, real-time customer journeys, lead the experimentation that shapes how we talk to customers at critical moments, and manage and grow a direct report as this work scales.
  • We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact.
  • We strive to orient ourselves around customer problems TOGETHER - getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.
  • We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren't tied to our own.

Equal opportunity

  • The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status.
  • For more information, please visit Know Your Rights.
  • Reasonable Accommodations
  • TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.

Visa & Work Authorization

  • Serve as lifecycle sponsor for strategy, enablement, and risk across adjacent growth initiatives, including mixing, weight management, Black Friday support, customer discounting, and subscriber go-to-market
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