Digital Matter
Sr Director, Paid Social
New York, NY · Director
Sponsorship not specified$175k-$210kDetected 156 days ago
Data AnalysisStatisticsA/B TestingSEOSEMAccount ManagementAccountingProblem Solving
About the role
- - Develop and oversee multi-platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest, X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle.
- - Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning.
Responsibilities
- Develop and oversee multi-platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest, X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle.
- Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach.
- Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance.
- Collaborate with other channel leads (e.g., Paid Search, Programmatic, SEO) to ensure a unified and customer-centric media approach.
- Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts.
- Demonstrated ability to build and run paid social brand + performance strategies across channels.
- Strong command of measurement and analytics, including attribution concepts, incrementality, lift, and experimentation design-with the ability to convert analysis into action.
- Proven ability to lead teams and influence, confidence, and clarity.
Requirements
- Experience onboarding and training team members.
- BA (Bachelor of Arts) or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature
- preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics
Compensation
- $175k-$210k
Company info
- Strong platform fluency across Meta, TikTok, Snapchat, Pinterest, and X, and related ecosystems, able to guide teams and challenge assumptions with confidence.
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